MAM
Ruralshores takes the Singhal route to global growth with new Group CEO
MUMBAI: From villages to boardrooms, Ruralshores is ready to go big and it has found its navigator. The rural outsourcing pioneer has appointed Tarun Singhal as group CEO of Ruralshores Integrated Business, signalling a bold new phase of AI-led transformation and global expansion. The company, already the world’s largest rural digital operations firm, employs over 3,500 colleagues across 14 centres nationwide. With Singhal at the helm, the focus sharpens on scaling Ruralshores’ “Scalable Workforce-as-a-Service” model, a unique blend of tech, talent and social impact designed to deliver value for global clients while empowering rural youth.
Singhal arrives with heavyweight credentials, having driven digital transformation and international client growth at HCL and Sopra Steria. A recognised voice in Gen-AI strategy and digital innovation, he brings both gravitas and energy to a company that has long championed the marriage of cutting-edge tech with grassroots opportunity.
“This is not just a transition, it is a launchpad,” said Ruralshores co-founder and director Murali Vullaganti hailing the appointment as a turning point in Ruralshores’ journey.
For his part, Singhal painted a vision of rural India powering global digital ambitions: “Teams are geared up to revolutionise rural operations with AI-enabled, ESG-supported, data-driven services, aligned with the vision of Viksit Bharat. We’re set to transform work in complex, underserved environments, harnessing rural India’s exceptional talent.”
With its unique dual promise reducing costs for startups and enterprises while maximising social impact Ruralshores is betting that its rural workforce model can be scaled into a global movement. And with Singhal now in the driver’s seat, the road ahead looks set to be both inclusive and innovative.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
