MAM
Rural, tier 2 & 3 cities to drive the next leg of growth: Ashish Bhasin, DAN
NEW DELHI: After the sluggish growth in the previous few quarters, which is now further worsened by the Covid2019 pandemic, DAN CEO APAC and chairman India Ashish Bhasin is now bullish about the economic possibilities of the country. He feels that the worst has already happened and from here on it is going to be a month-on-month recovery path for the industry, he shared with Indiantelevision.com during a virtual fireside chat with founder CEO and editor-in-chief Anil Wanvari.
Bhasin noted that he doesn’t see a V-shape recovery happening but there are certain markets, which have already started signs of growth and will continue to do so, including automobile and FMCG.
“FMCG was doing well during the lockdown too as it came under the essential services category and then also a function of sales-and-demand, managed pretty well. Another sector that has started showing signs of recovery is the automobile industry. I feel that post-pandemic more people will be preferring own transport and I see a rise in sales of motorbikes happening. Tractor sales did pretty well too, over the past few months and that will continue to do so,” he insisted.
He is also pinning his hopes for growth in rural and tier 2, tier 3 areas. “The harvest has been good this time and also the sowing season was pretty positive. Though the agriculture sector just contributes to the 15-16 per cent of the GDP, it will play a significant role in pulling the numbers up in the coming quarters. Also, more dispensible income in the hands of people will create a good supply-demand cycle. I see rural areas and tier 2, tier 3 cities driving the next leg of our growth.”
Bhasin pointed out that in the rest of the industries, demand might not be a big problem but the struggles will be on the part of restoring the supply side logistics that have been badly hurt because of the pandemic. He sees sectors like cinema, real estate, and non-digital education entities taking quite some time to revive from here.
“It’s not like a switch that goes off during the lockdown and is suddenly up as the restrictions are lifted. One, it will take its own time for the labourers to come back, the production to start, and then supplies picking up. Even then, it is not going to be a straight way, there will be hiccups with cases spiking up or maybe demand going down,” he elaborated.
He stated that the pandemic has pushed the country behind by 2-2.5 years and it will take time till 2022 for the economy, as a function of various markets cumulatively, to reach 2019 level.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
