MAM
Rupee112 appoints Hitesh Yadav as head of marketing
MUMBAI: Rupee112, a rising star in India’s fintech space, has appointed Hitesh Yadav as its head of marketing, signalling an ambitious push to sharpen its brand and accelerate digital growth.
Yadav brings over a decade of digital marketing experience, having helmed campaigns at Sammaan Capital Limited, Renewbuy, Innocean India, Publicis Groupe, ARM Worldwide, and HT Media. His expertise spans PPC, SEO, customer acquisition, and performance-driven strategies across fintech, insurance, and media.
In his new role, Yadav will chart Rupee112’s marketing vision, spearhead campaigns that deliver measurable results, and deepen engagement across both online and offline channels.
“I am thrilled to join Rupee112, a company that is redefining the fintech experience in India,” Yadav said. “My focus will be on strategies that drive growth while positioning Rupee112 as a benchmark in marketing innovation and customer engagement.”
The move underlines Rupee112’s ambition to consolidate its position in India’s evolving lending ecosystem. The platform leverages data, digital tools, and customer-centric design to offer accessible and tailored credit solutions to millions of users.
With Yadav at the helm, Rupee112 looks set to combine fintech innovation with marketing muscle, a pairing likely to keep competitors on their toes.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
