MAM
Rupa frontline signs on Sanjay Dutt as its brand ambassador
MUMBAI: With summer at its peak, Rupa Frontline vests have entered the market with a new spin. The brief company have come out with a new oxyfresh weave to keep the body fresh and cool all day.
Rupa Frontline’s previous base line was Yeh Aaram Ka Mamla Hai is still quite rampant in the consumer’s mindspace. The brand is making a slight adjustment that will revolve around the same theme but will be showcased a little differently, as it re-launches with the new Oxyfresh Knit. The new campaign for Rupa Frontline will have Sanjay Dutt as the brand ambasador.
Rupa Frontline is made from smooth, super combed cotton with a twofold stitch for a snug fit. Apart from having special absorbent properties this new Oxyfresh weave also allows the fibre to breathe and the skin to breathe through it hence keeping the body fresh and cool throughout the day.
The New Rupa Frontline TV Commercial starring Sanjay Dutt will make a dash for the small and the big screens from the first week of May.
Speaking at a Press Conference to introduce Sanjay Dutt as the new brand ambassador as well as announce the launch of its new range of Frontline products, Rupa and Comonay chairman P R Agarwal said, “It is indeed a matter of pride for us that Sanjay Dutt has agreed to be the brand ambassador for the Frontline range of Rupa. It has been the policy of Rupa to rope in the top-rung celebrities to endorse some of its products. The macho image, which he represents, will go hand-in-hand with the profile of the Frontline range of products.”
Rupa’s product portfolio includes innerwear, casual wear and winter wear for men, women and children.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
