Brands
Runwal Realty lays the foundation for legacy with Sonam Kapoor as brand face
MUMBAI: Hindi cinema meets blueprint as Runwal Realty rolled out its latest brand campaign, roping in actor and style icon Sonam Kapoor as its ambassador. With the tagline ‘Building for generations to come’, the campaign, executed by Thought Blurb Communications, aims to etch legacy into luxury real estate and shift focus from square footage to storytelling.
Taking over Mumbai’s skyline via hoardings, print ads and digital banners, the campaign marks a strategic inflection point for the developer, known for upscale properties in high-value locations. It will soon extend into film and experiential formats, designed to resonate with a clientele that prefers purpose over pomp.
“‘Building for Generations to Come’ is not just a brand philosophy—it’s our compass,” said Runwal Realty director – retail Sanya Runwal. “Sonam Kapoor brings that same timeless elegance and depth… Her understanding of personal space and design mirrors our own vision.”
Kapoor’s selection as brand ambassador reflects Runwal’s intent to blend aesthetic refinement with cultural resonance. The company isn’t just selling homes—it’s selling heritage.
Thought Blurb Communications MD & CCO Vinod Kunj unpacked the brand’s tonal shift, “Luxury cannot be sold too stentoriously. It has to be understated and nuanced… At this level, the need for meaning and creating a legacy is of much greater importance.”
At the heart of the campaign lies the idea that real estate is more than a transaction—it’s a long-term emotional investment. In a sector often defined by noise, Runwal’s subtle messaging intends to cut through the clutter by appealing to values that last longer than granite countertops.
As Runwal Realty positions itself for the long haul, its branding suggests it is no longer just constructing buildings but crafting relationships built on legacy, taste, and trust.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
