Brands
Runwal Realty lays the foundation for legacy with Sonam Kapoor as brand face
MUMBAI: Hindi cinema meets blueprint as Runwal Realty rolled out its latest brand campaign, roping in actor and style icon Sonam Kapoor as its ambassador. With the tagline ‘Building for generations to come’, the campaign, executed by Thought Blurb Communications, aims to etch legacy into luxury real estate and shift focus from square footage to storytelling.
Taking over Mumbai’s skyline via hoardings, print ads and digital banners, the campaign marks a strategic inflection point for the developer, known for upscale properties in high-value locations. It will soon extend into film and experiential formats, designed to resonate with a clientele that prefers purpose over pomp.
“‘Building for Generations to Come’ is not just a brand philosophy—it’s our compass,” said Runwal Realty director – retail Sanya Runwal. “Sonam Kapoor brings that same timeless elegance and depth… Her understanding of personal space and design mirrors our own vision.”
Kapoor’s selection as brand ambassador reflects Runwal’s intent to blend aesthetic refinement with cultural resonance. The company isn’t just selling homes—it’s selling heritage.
Thought Blurb Communications MD & CCO Vinod Kunj unpacked the brand’s tonal shift, “Luxury cannot be sold too stentoriously. It has to be understated and nuanced… At this level, the need for meaning and creating a legacy is of much greater importance.”
At the heart of the campaign lies the idea that real estate is more than a transaction—it’s a long-term emotional investment. In a sector often defined by noise, Runwal’s subtle messaging intends to cut through the clutter by appealing to values that last longer than granite countertops.
As Runwal Realty positions itself for the long haul, its branding suggests it is no longer just constructing buildings but crafting relationships built on legacy, taste, and trust.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
