Brands
Ruder Finn launches new Diversity, Equality & Inclusion practice
Mumbai: Ruder Finn, a globally renowned integrated communications consultancy, is pleased to announce the launch of the Ruder Finn Diversity Communications Practice, which will provide dedicated and bespoke consultation services focused on Diversity, Equity & Inclusion (DEI).
This move by Ruder Finn is a response to the growing demand for DEI communication. A recent survey conducted by Korn Ferry in the APAC region has brought to light that although 80 per cent of organisations have ramped up their efforts to improve DEI, 43 per cent of the respondents still consider meeting consumer demands on DEI a significant challenge.
Ruder Finn Asia-Pacific CEO Elan Shou commenting on the announcement, stated that the new practice is in alignment with the company’s recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices.
Shou added, “For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today’s consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey.”
The Ruder Finn Diversity Communications Practice can tap into over a thousand world-class communications experts around the world. These accomplished professionals have an impressive track record of developing DEI strategies with a wide variety of clients, including the Singapore Ministry of Manpower, the Women’s Foundation and the upcoming Gay Games in Hong Kong.
“At Ruder Finn, we understand that DEI is not a one-size-fits-all approach. We focus on personalised strategies tailored to the organisation’s unique needs, which are sustainable in the long run.” Shou concluded.
Ruder Finn India CEO and head Middle East Atul Sharma shared, “We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today’s global landscape. As communication professionals, it’s our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds. With the launch of the DE&I Practice, we will drive focused communication strategies for our clients catering to their specific needs, providing them with tools and expertise required to build inclusive and innovative organisations.”
Ruder Finn’s senior experts have strong credentials and competitive advantages, with a proven track record in crisis consulting, management and training, including the highly rated SONAR crisis simulation portal by RFI, as well as strong connections with corporate DEI leads across Asia, senior in-house communicators, and C-suite executives.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
