MAM
Rucha Bhalekar joins Httpool APAC as marketing manager
MUMBAI: Httpool has appointed Rucha Bhalekar as a marketing manager to lead marketing and communications activities across the APAC region. She is based out of Httpool’s Mumbai office and in addition to India responsible also for Indonesia, Malaysia, Hong Kong, Laos, Cambodia, Myanmar, and Bangladesh.
Bhalekar will report to Httpool APAC co-founder & regional MD Sunny Nagpal, and lead the brand marketing, and communication function to support and accelerate the growth of Httpool and its partners, including Twitter, Facebook, GrabAds, Lifesight, Opera, and others.
Nagpal said, "At Httpool, we continue to invest in the right talent and build a leadership base in India to support regional expansion in Asia. Rucha's experience in building local and global brands will be an important asset as we take Httpool to a more geographically widespread audience in the Asian countries.”
On her appointment, Bhalekar said: "I am excited to join Httpool at this key time when they are gearing up for the next phase of growth. I see challenges and opportunities in branding, marketing, and communications as the company expands its reach and relevance. I am looking forward to an enriching and learning experience."
Bhalekar has more than a decade of experience in the field of branding and communication. Before joining Httpool, she led marketing, public relations, and corporate communications for the Isobar India Group from the Dentsu Aegis Network.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
