MAM
RR Kabel tells you why UCT is important
MUMBAI: RR Kabel has launched its new campaign in continuation of its previous ad. Being the pioneer to introduce the patented Unilay Core Technology (UCT) to cables in India, RR Kabel has created a digital awareness activation about choosing wires with UCT.
IdeateLabs made a series of videos by personifying electricity and UCT, and illustrating their friendship. The series starts with electricity’s search for his best friend, UCT, finally finding him at the RR Kabel factory. The videos that follow highlight the features of RR Kabel’s UCT, and how it helps provide safety, even as it saves on the power bills.
The campaign was further amplified on all digital fronts with a novel version of the story going up on a new interactive microsite that gave users an immersive experience.
RR Kabel director Kirti Kabra says, “Electrical safety is a vital issue, but is often neglected. Thus, we introduced Unilay Core Technology in India. This campaign helped us spread awareness about the need, importance and benefits of using the next-gen UCT cables in day-to-day life. This association led us to reach the relevant target audience.”
The campaign has received over 32,000 social media engagements and over 34 lakh video views across online platforms. Even celebrities like Rannvijay Singh, Saina Nehwal and Bani J have expressed their joy about the ‘union’ of electricity & UCT.
IdeateLabs business head Chris Higgins adds, “Our challenge was to introduce the brand’s innovative technology and make people understand its importance. In a low-involvement category, where grabbing the viewer’s attention is the crucial part, our strategy was to come up with interesting short videos.”
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
