MAM
Roopa Badrinath curates ‘Pathways to Inclusive Leadership’
Mumbai: HR veteran and ex-chief talent officer of Wunderman Thompson South Asia, Roopa Badrinath who launched her diversity, equity, inclusion (DEI) consultancy – Turmeric Consulting in August has curated a bespoke program ‘Pathways to Inclusive Leadership’. The program looks at the merits of a diverse workforce that is resilient, operates fearlessly, and recognises and harnesses the potential of everyone under an army of inclusive leaders across the organisation. While giving some pointers to interrupt biases, the program shines the light on the importance of acknowledging privilege and power and deploying it for the good of under-represented people. It delves into why people take mental shortcuts and how some daily workplace decisions in the employee lifecycle are impacted by unconscious biases leading to exclusionary practices. Gleaning from her vast experience in the A&M industry in helming the talent function for about 15 years across two large multi-national communications conglomerates, Roopa will be curating a series of programs that will benefit the A&M industry immensely.
The uniqueness of this program is its ability to help the leaders connect the disparate dots into a cohesive narrative. The program helps leaders establish the link between business success in a VUCA world and DEI; how DEI and ESG are indelibly connected; reflect on the World Federation of Advertisers (WFA) DEI Charter for change, Global Media Charter, Planet Pledge, Sustainable Marketing 2030, UN’s Sustainable Development Goals (SDGs), and World Economic Forum’s audience representation maturity framework. The program also sheds light on the role of biases, identity, intersectionality, identity-based stereotyping, privilege, and power in pursuing inclusive leadership.
Commenting on the uniqueness of the program, Turmeric Consulting founder and principal consultant Roopa Badrinath said, “Just having a diverse workforce without embedding inclusion into the DNA of the organization is like putting the cart before the horse. The dividends of having a diverse workforce can be reaped only with an inclusive culture. Creating an inclusive culture requires the ongoing commitment of employees at all levels more so the leaders to drive a cultural shift.
‘Pathways to Inclusive Leadership’ aspires to rouse the collective conscience of all people leaders in creating an inclusive culture where diversity and equity thrive, creating a sense of belonging and leading to deep employee engagement which in turn results in positive business outcomes.
“While the industry has been conscientiously working on improving representation across levels, it might be missing out on a critical aspect to make diversity thrive. And that is Inclusion. Inclusion fosters an environment of mutual respect where differences are valued and welcomed. On the other hand, Equity ensures that all individuals have access to the same opportunities while being treated fairly,” added Badrinath.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
