Brands
Rolls-Royce sets sights on India as next global growth hub
NEW DELHI: Rolls-Royce is warming up its engines for a much bigger role in India. The British engineering major says it wants to turn the country into one of its key global home markets, signalling a sharp expansion across defence, aerospace and advanced engineering.
Speaking to PTI, Rolls-Royce India executive vice president Sashi Mukundan, said the company is planning a major investment to tap opportunities spanning jet engines, naval propulsion, land systems and high-end manufacturing.
At the heart of the plan is a bold ambition. Rolls-Royce wants to help build India’s next generation of combat aircraft engines. Developing a future-ready aero engine in India to power jets under the Advanced Medium Combat Aircraft programme is a top priority, Mukundan said.
The move reflects India’s growing weight in the global defence and aerospace map. Rolls-Royce already treats the US and Germany as home markets alongside the UK, thanks to deep manufacturing and engineering footprints in both countries. India, the company believes, is ready to join that club.
Beyond fighter jets, Rolls-Royce sees strong potential in powering naval vessels and supporting land-based defence systems, while also expanding its engineering and technology capabilities on Indian soil.
For India, the pitch is clear. More local design, deeper technology partnerships and a louder role in shaping the future of military and industrial propulsion. For Rolls-Royce, it is about more than business. It is about planting roots in a market that is moving fast and thinking big.
If the plan takes off, India may soon find itself not just buying engines, but helping design the ones that drive tomorrow’s machines.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
