Brands
Rohit Roy patches in as investor in wellness disruptor Bigme
MUMBAI: It’s out with the pills and in with the patch. Bigme, a new-age health-tech brand reimagining wellness, has brought actor Rohit Roy onboard as strategic growth advisor and investor, adding star power to its science-backed mission of delivering wellness quite literally through the skin.
Bigme is among India’s first movers in transdermal wellness, a delivery format that skips the gut entirely and releases clinically backed ingredients directly into the bloodstream. The result? Faster absorption, longer-lasting effects, and no need to gulp down pills or mix up messy powders.
Built for modern, always-on lifestyles, Bigme’s patches use timed-release technology to address real-world concerns like stress, PMS, energy crashes, and poor sleep no water required. Just peel, slap, feel.
“I started out as a curious customer,” said Rohit Roy, explaining what drew him to the brand. “The patches fit seamlessly into my workouts and routine. It’s rare to find something that’s so rooted in science but still incredibly simple. I’m not just endorsing it, I’m investing in what I truly believe is the future of wellness.”
Co-founders Arjit Jain and Gurman Bhatia see Roy’s involvement as more than a celebrity tie-in. “This isn’t trend-chasing, it’s transformation,” they said. “Rohit joining the journey after experiencing the product first-hand adds authenticity and momentum to a format that’s set to change how India approaches self-care.”
Each Bigme patch is formulated with targeted functional ingredients by experts in nutraceuticals and wellness, designed for specific needs: calming anxiety, boosting energy, aiding post-workout recovery, supporting hormonal balance, and improving sleep.
With no pills, no powders, no guesswork, Bigme aims to make wellness minimal, effective, and mobile like slapping on a solution and moving on with your day.
As of now, Bigme’s transdermal patches are live and available online, marking the beginning of what could be a major mindset shift in India’s Rs 50,000 crore plus wellness market. This isn’t just a supplement. It’s self-care, simplified and wearable.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
