MAM
Rohit heads BBC advertising for South Asia
MUMBAI: BBC Worldwide has appointed Rohit Gopakumar as VP, South Asia for BBC Advertising.
Based in Mumbai, Gopakumar will be responsible for generating local and International sales revenues for BBC’s TV and online products including BBC World News, BBC.com, mobile, LonelyPlanet.com, Worldwide Channels and Global Brands.
While primarily responsible for India, his geographic responsibility also includes Nepal, Sri Lanka and Pakistan.
BBC Worldwide regional director ad sales, South Asia Seema Mohapatra had left the organisation in mid-December, after spending 12 and a half years in the organisation. She was handling ad sales for BBC World News, BBC Entertainment and bbc.com.
As the business head for all advertising revenue in South Asia, Gopakumar will lead a team of 25 news and entertainment sales staff in three offices across India, and manage the existing portfolio of products as well as advice on strategic new business opportunities in the news and entertainment category in the region.
Additionally, he will develop strategic alliances with clients, agencies and partners to grow revenues and establish BBC World News and BBC.com as a preferred media partner for Indian corporations and government agencies targeting global audiences in key International markets.
BBC Advertising, Asia senior VP Sunita Rajan said: “We are very excited to have Rohit join BBC Advertising in India. He brings a wealth of knowledge and experience that will enable us to shift into the next stage of growth for BBC Worldwide’s businesses in South Asia.”
Gopakumar has over 17 years in the media industry including at Times of India, Star TV, NDTV Media and most recently Aidem Ventures, an independent media sales aggregation company.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
