Brands
Rohini Venkateswaran to replace Sairamana Ponugoti as sales head at P&G India
MUMBAI: P&G India has appointed Rohini Venkateswaran as sales head of the organisation who will take over from the new year. She replaces Sairamana Ponugoti who resigned recently with his last day being 31 December 2024. The company informed the BSE about the development through a regulatory filing today.
Rohini Venkateswaran is an alumnus of SP Jain Institute of Management, Mumbai. She currently serves as the vice president & country manager Procter & Gamble Gulf – east gulf & sales strategy Gulf. In her current role, Rohini is responsible for five countries in Gulf- Kuwait, Oman, Bahrain and Qatar as general manager and UAE as overall sales strategy leader.
She joined Procter and Gamble India in 2005 in sales, and has diverse experiences in distributor management, modern trade and sales strategy and planning roles across geographies including Dubai and the US. She has worked with all global customers and channels including e-commerce and has also gained diverse experience as the commercial leader for Olay and Old Spice in India.
She is passionate about equality and inclusion and building long-term strategic partnerships with stakeholders. She enjoys coaching and mentoring people in bringing out their best. She is a graduate in mechanical engineering from RV College of Engineering, Bangalore.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
