MAM
rmg David to drop ‘rmg’ at the ‘Topless double decker bus ride’
MUMBAI: Ever thought that a bus conductor would drop in at your office to invite you for a party and hand you over the invite, which looked like the big momma of an ordinary bus ticket? No, right? Neither did we. But that’s exactly what happened today.
And that’s the “David-thing” the gang at rmg David have thought up.
The agency, which is about to re-launch itself, is planning to drop ‘rmg’ from it’s name and will henceforth be called ‘David.’ This whole out-of-the box exercise was undertaken to invite people for the announcement party.
The party, which is being called the “Topless Double Decker Bus Ride” will be held on 17 October. What’s more, media professionals will be taken for a ride on a “Topless Double Decker” around Mumbai’s Marine Drive, while the agency will (as the invite mentions) “talk and serve delicious food with cool drinks followed by dinner.”
Now to go back to the “supposed” bus conductor, who came with the invite (We later learned that he was a client servicing guy from rmg David. He had us fooled for a minute, all thanks to the brilliant get up with the non-shaven look). Attired in full uniform coupled with the aluminum ticket holder, he removes one big ticket from there, punches it on the area where ’17’ is typed and hands it over. Then he rattles off a couple of lines in Hindi asking us to be there at a particular time.
The bus ticket invite for rmg David’s Topless Double Decker Bus Ride
Speaking to Indiantelevision.com on the inception of this idea, rmg David country head and national creative director Josy Paul says, “Everyone throws parties at ballrooms in five star hotels. There’s nothing new about that. We constantly ask ourselves this — ‘What is the David thing we are going to do today?’ and this idea seemed to be a logical extension to that. There will be a whole lot of action and excitement on the bus party.”
Reluctant to speak more on the name change and the formalities attached to it, Paul says that since the brand name ‘rmg’ belongs to the JWT group, they wanted to move away from it and have a distinct identity of their own. “There are a lot of things attached to the name change and we will be unveiling them at the party,” he says.
Being in the mad ad world, one always has to stay ahead in the race and make their creative juices overflow. Earlier this year, when erstwhile Everest Integrated Communications was planning to re-launch itself as Everest Brand Solutions, the agency had sent out a telegram informing about the ‘critical condition’ of Everest Integrated Communications followed by a letter from the the registrar of birth and death informing about the sad demise of the agency. Printed behind this was the venue of the condolence meeting, which was to be held at the Hilton Towers in Mumbai.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
