MAM
RK Swamy’s Collage bags Ishtaa jewelry creative account
MUMBAI: Collage Consulting, the newly-formed Branding, Design & Creative Services division of R K Swamy BBDO, has won the positioning, retail identity, packaging and mass media project for Ishtaa – branded Cubic Zirconium (CZ) jewelry.
The creative duties were awarded to Collage after a multi-agency contest. Ishtaa Gold Jewelry Pvt Ltd COO ,Udai Goyal said, “Collage won the business based on their sound strategic approach and obvious creative flair.”
Ishtaa is the product of a joint venture between Coimbatore-based Emerald Jewel Industry Pvt LTD, the country’s largest manufacturers of CZ jeweler, and Mumbai-based Clarity Gold Pvt LTD, manufacturers and wholesalers of jeweler, precious stones and investment products.
Collage executive vice president and creative director, Pankaj Mridul said, “The project fits in perfectly with Collage’s area of focus – the creation of robust new brands using Design as a strategic weapon. At Collage, we are specially geared to deliver the full set of creative services that new brands require – branding, retail and packaging design, mass media creative. Ishtaa poses an interesting challenge. Given the product quality and the reputation of the promoters, we are confident of a substantive impact in the marketplace in the months to come.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
