MAM
Rivals HBO, Showtime join hands for Tyson-Lewis bout
HBO and Showtime are coming together in an unprecedented joint production of the US heavyweight championship on 8 June between Mike Tyson and Lennox Lewis.
The pay-per-view event is being shared by bosses AOL Time Warner and Viacom with the fight promotions giving equal weightage to logos of both networks. The telecast itself will be non-branded. The nets, say reports, have declined to specify an ad budget.
The bout has already reaped a rich harvest for the two networks with the telecast costing an all-time boxing pay-per-view high of $ 54.95, the reports add. Experts, say reports, expect the fight to break the $100 million sales record set by the Tyson-Evander Holyfield fight in 1997. This time round, the stakes are higher. It’s a fight the public has hungered for, with Lewis having twice lost his title and Tyson’s legal problems delaying the event.
The networks say they will share the pickings 50-50, except the loser’s network gets $3 million extra to cover up for the fact that the winner’s network will later run the bout.
Analysts however, do not expect the camaraderie between the networks to last long. Four times in the last six weeks, HBO and Showtime counter-programmed each other’s boxing shows, with fans having to keep shifting channels. The bosses on both networks however realised that a compromise would have to be worked out this time when Lewis announced that his legacy as the best fighter of his era would not be complete without beating Tyson. Lewis is contractually obligated to fight on HBO, while Tyson has a similar arrangement with Showtime. Neither side has so far been willing to let its fighter appear on the rival network.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
