Brands
Right4Paws raises Rs 14 crore in series A funding
MUMBAI: Right4Paws, a premium pet nutrition brand from Coimbatore-based Pet Prakalp India Pvt Ltd, has raised Rs 14 crore in a series A funding round, signalling growing investor appetite for India’s fast-evolving pet care market.
The round was backed by a group of high net-worth individuals, with Three Pins Capital Ltd, UAE, acting as advisor to the transaction. In a sector where early and mid-stage pet food companies often raise modest sums, the size of the round stands out and underlines confidence in both the brand and the broader category.
The fresh capital will be channelled into expanding manufacturing infrastructure, scaling production and strengthening research and development. Right4Paws also plans to hire specialised talent, launch new products tailored to different life stages and functional needs, widen its distribution across India and lay the groundwork for global exports.
Pet Prakalp India Pvt Ltd serves as the company’s research, innovation and manufacturing engine, while Right4Paws operates as the consumer-facing brand. Together, they aim to bridge a long-standing gap in India’s pet food landscape by blending whole-food nutrition with the reliability and convenience of commercial formats.
India’s pet food market is estimated at around Rs 5,000 crore, supported by more than 40 million companion animals and growing at roughly 20 per cent annually.
“This fundraise marks a major milestone in our mission to raise the bar for pet nutrition in India,” said Right4Paws founder and director Dhanu Roy. “Our science-led formulations, developed with veterinary nutritionists in the UK and backed by years of research, are designed around how pets actually digest food, supporting better health and longer lives.”
Co-founder and director Sameer Achan said the strong investor response reflected growing recognition of the company’s differentiated philosophy and long-term vision. “This capital gives us the platform to scale faster, enter new categories and prepare for international markets, while staying focused on transparency and real health outcomes for pets,” he added.
What sets Right4Paws apart is its focus on species-appropriate, whole-food nutrition, moving away from heavily processed ingredients and synthetic additives. Central to this approach is its patent-awaited multi factor controlled dehydration technology, designed to preserve nutrients and natural characteristics. The brand works closely with global research institutions and veterinary experts, and its products have undergone independent feeding trials.
With expanding manufacturing capabilities and a widening footprint, Right4Paws is positioning itself as a home-grown challenger with global ambitions in India’s rapidly growing pet care industry.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
