Brands
Rhiti Group join hands with Stanvee India to help elevate their brand experience
Mumbai: Integrated marketing and brand experience company Rhiti Group has announced a partnership with Mumbai-based Stanvee, a premium convenience services provider, to help elevate their brand experience and public profile. Rhiti Group works to create and build the entire ecosystem for entertainment, media and sports.
An agreement to this effect, which also involved Rhiti taking up equity stake in Stanvee India, was signed by Rhiti Group chairman and managing director (CMD) Arun Pandey and Stanvee Group chairman and managing director (CMD) Suraj Kumar Behera, recently.
Both organisations promised a slew of developments in the months to come, which they believe will make Stanvee a household name in a very short time.
Speaking on the partnership, Arun Pandey said, “Stanvee is an organisation positioned perfectly to succeed in the digital economy of today and more so in the future. Consumers of the post-pandemic world are today willing to pay a premium for convenience and Stanvee’s offerings we believe have caught the pulse of the new age consumer. With Rhiti’s strengths in marketing and brand elevation, we are extremely confident of the roaring success of this partnership and look forward to exciting times together.”
Also sharing his views was Suraj Kumar Behera of Stanvee who said, “We are glad to have Rhiti as our partners in our journey to become the most trusted and valued brand in consumer convenience services. Stanvee has just the right mix of easy to access services for consumers across the value-chain, in a post-pandemic digital economy. With the proven credentials of Rhiti, we believe our messaging and brand experience will reach the next level in what we believe will be a mutually fulfilling partnership for years to come.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
