MAM
Review ‘fastest network’ ad order, Airtel appeals to ASCI
MUMBAI: Airtel has filed an application before the watchdog The Advertising Standards Council of India (ASCI) for the review of decision with additional material to support its advertisement campaign. ASCI had concluded the ad claiming Airtel to be “officially” fastest network as misleading and asked the company to withdraw or modify the commercial by 11 April.
Telecom major Bharti Airtel filed the appeal seeking review of ASCI’s decision that sought modification or withdrawal of the company’s ‘fastest network’ campaign. Airtel had come out with a television commercial (TVC) claiming to be India’s fastest network based on Ookla’s finding. Its new competitor Jio had contested the claim and moved the ASCI against the commercial.
ASCI’s Fast Track Complaints Committee (FTCC) upheld Jio’s complaint on 29 March that Bharti Airtel’s commercial depicting it as having the fastest telecom network in the country is misleading. The committee of ASCI ruled that the “TVC and website advertisement contravened” ASCI rules. Bharti Airtel had said it will file an appeal against the order.
Upholding the complaint filed by rival Reliance Jio Infocom, ASCI said the Airtel TV commercial (TVC) was “misleading” and “contravened Chapters” of its Code as well as guidelines on disclaimers clauses.
Ookla had also responded to ASCI decision saying that it fully stands behind the reliability and accuracy of the methodology used to designate Airtel as ‘India’s Fastest Mobile Network’.
Also Read:
Airtel hits back at Reliance Jio, Ookla stands by its findings
Airtel does not agree with ASCI’s ‘conclusion’ on misleading ad
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
