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Reverse Thought wins digital mandate for ICICI Prudential Pension Funds
NEW DELHI: Reverse Thought Creative Studios has won the digital mandate for ICICI Prudential Pension Funds Management Co Ltd. The agency will develop and manage creatives on topics relevant to the present and prospect investors in the National Pension System (NPS) of ICICI Prudential Pension Fund Management Co Ltd.
“We the ICICI Pru Pension Team have engaged with Reverse Thought Creative Studio for our social media communications as they were well recommended by the team at ICICI Pru Life Insurance. The team has done justice to our vision and objectives,” said business head – pension & annuity Rahul Bhagat.
“Working with ICICI Prudential Life Insurance, ICICI Prudential Asset Management and ICICI Bank since the last few years, we understand what the brand stands for and we take great pride in reinforcing their message along with a strong value proposition with each creative,” said Tushar Garg, creative director & founder of Reverse Thought.
“ICICI Prudential Pension Funds Management Co Ltd is the first and only company that we are working with in the NPS sector and we are learning something new about the subject every day. It’s a rich and rewarding experience for us and the team at ICICI Prudential is very supportive," added Reverse Thought Creative Studios director & co-founder Sunidhi Garg.
ICICI Prudential Pension Funds Management Co Ltd is the latest addition to the pool of clients Reverse Thought caters to, like AllCargo Logistics, Goodricke Tea, Amalgamated Plantations, Aditya Birla Group, and Sun Pharma, to name a few. They specialize in digital and social media marketing, content creation, still photography, web and app development, motion graphics, video creation and all it takes to build, promote and market a brand.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
