AD Agencies
Reverse Thought creates a user-friendly website for Allcargo Logistics
Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point website for Allcargo Logistics – India’s largest integrated logistics company. Envisioned to be a business-enabler, the new website displays their full suite of offerings and showcases capabilities to their vast customer base. Visitors now have quick and easy access to a one-stop-shop for their logistics needs. Reverse Thought is a complete digital creative agency specializing in digital marketing, content creation, still photography, web & app development, motion graphics, video creation.
For Allcargo Logistics, the agency has designed a carefully planned, easy-to-use website which presents relevant information, allows users to access services and complete logistics-related transactions, and also helps them get quick responses to a range of queries. Reverse Thought has also integrated Allcargo’s proprietary digital platform ECU360 as well as other digital logistics tools with the website.
“We are happy with our experience of working with the Reverse Thought team and appreciate their proficiency”, said Allcargo Logistics senior VP marketing and corporate communication Alok Roy.
“The opportunity to work on this project for Allcargo Logistics has added a feather to our cap. Not only did we get to work with a major corporate and logistics brand name, but also had the opportunity to get an idea about the array of services the logistics sector provides”, says Reverse Thought Creative Studios creative director Tushar Garg.
Reverse Thought caters to clients like Amalgamated Plantations Pvt Ltd, Goodricke Tea, ICICI Prudential Pension Funds Management Co. Ltd, Aditya Birla Group & Sun Pharma to name a few. They specialize in digital & social media marketing, content creation, still photography, web & app development, motion graphics, video creation and all it takes to build, promote and market a brand.
With the vision to be seen amongst the top 10 boutique digital agencies in India, Reverse Thought is on a mission to keep delivering excellent results to businesses, with the help of existing and emerging digital opportunities.
AD Agencies
WPP to cut jobs in £500m restructuring drive as revenue drops 8.1 per cent
CEO outlines reset after 30.1 percent profit decline
LONDON: WPP has signalled further job cuts as it embarks on a multi-year restructuring aimed at simplifying its sprawl, hardwiring artificial intelligence into its services and hauling profitability back on course.
The UK-listed advertising group will fold itself into a single integrated company structured around four divisions: WPP Creative, WPP Media, WPP Production and WPP Enterprise Solutions, under a plan to deliver £500 million in gross annual cost savings by 2028.
On the fourth-quarter earnings call, chief financial officer Joanne Wilson said the arithmetic was unavoidable. “In a business where most of our cost savings are people, that will mean a reduction of certain heads,” she said, adding that the group would reinvest in newer capabilities such as commerce, influencer marketing and advanced analytics.
The shift reflects a deeper rewiring. As AI becomes embedded in client workflows, the skills mix across the company is changing. Some roles will go; others will be created. “We will be reallocating talent around the business,” Wilson said, noting fresh hiring in data, technology and performance marketing.
Chief executive officer Cindy Rose said WPP was expanding internal training, including AI coaching and creative-technology apprenticeships, and embedding engineers from technology partners into client teams. Continuous reskilling, she argued, is central to staying competitive.
The urgency is financial. Revenue fell 8.1 per cent to £13.55 billion in 2025, while profit after tax dropped 30.1 per cent to £738 million. Staff costs, including severance and incentives, declined by £576 million as permanent headcount shrank 8.7 per cent and freelance spending fell 14 per cent.
Wilson warned that net new business headwinds would likely persist into the first half of 2026, citing cautious client spending and volatile marketing budgets.
On Thursday, WPP formally launched ‘Elevate 28’ a strategic programme to integrate media, creative, production and enterprise services, lower the cost base and improve cash generation.
Rose said 2026 would be about stabilising net new business performance. By 2027, a revamped go-to-market model should be fully embedded, paving the way for a return to growth. From 2028 onwards, WPP hopes to operate as a leaner, AI-enabled outfit with fatter margins: smaller, sharper and more machine-driven.
