Brands
Revanth Reddy launches ISRL Round 2 as Hyderabad readies for Supercross
HYDERABAD: Telangana’s chief minister Revanth Reddy has thrown his weight behind the Indian Supercross Racing League (ISRL) as the state prepares to host its first global motorsport spectacle. The chief minister unveiled the poster for round 2 at the GMC Balayogi Athletics Stadium in Gachibowli, signalling the government’s support for what it calls a flagship event in line with its Telangana Rising 2047 vision.
The world’s first franchise-based Supercross league will land in Hyderabad on 6 December, bringing international riders, high-octane racing infrastructure and a swelling fan base to the city. Actor Salman Khan will attend the event, a move organisers believe will turbocharge its visibility.
ISRL co-founder Eeshan Lokhande, said the chief minister’s endorsement underscored the state’s appetite for global sport. He added that Supercross demands courage, skill and passion and has the potential to inspire young riders across Telangana.
The Hyderabad round is expected to draw thousands of spectators and motorsport devotees. Festivities begin on 5 December with the Reise Moto Fan Park, which won over crowds in Pune with live music, simulators, F&B zones, merchandise and interactive brand spaces.
Organisers say the league’s arrival will boost tourism, energise sporting culture and help strengthen the state’s pipeline of young talent. After Hyderabad, the grand finale of Season 2 will be held on 21 December at the EMS Corporation Stadium in Calicut.
Tickets are available on BookMyShow, spanning general and VIP categories. For international audiences, the Hyderabad round will be broadcast on Eurosport across South Asia, on Rev TV in Canada and streamed globally on FanCode and ISRL’s YouTube channel.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
