MAM
Resultrix appoints Tanmay Mohanty as India COO
MUMBAI: Resultrix – A Performics Company, owned by Publicis Groupe, has appointed Tanmay Mohanty as chief operating officer for its Indian operations.
Mohanty moves in from Interactive Media And Communication Solutions Ltd. where he was COO id8 Labs. He will report to Resultrix Global COO Gulrez Alam.
Founded in 2008, Resultrix was recently acquired by Publicis. The performance-based digital marketing agency, now functions as part of the Performics bouquet.
Alam added, “It‘s great to have Tanmay on board with Resultrix. We are looking at strengthening our leadership team at Resultrix as we continue with our focus on being at the forefront of the ever evolving digital and interactive services industry. Our clients will benefit from Tanmay‘s vast professional expertise spanning across multiple industries. As Resultrix‘s success story continues, Tanmay‘s insights and leadership will give that extra fillip to take it to the next level.”
Mohanty, with an experience of close to 14 years, has handled management portfolios in the past at companies like Jasubhai, Merchant Media, Dalal Street and Urja Communications. He has experience in the fields of marketing, advertising, brand management, direct sales, BTL, strategic account management, business development and administration.
Mohanty said, “Resultrix has an excellent track record as a leading player in the search and interactive services industry. I look forward to working with the talented and dynamic team at Resultrix and being a part of the company‘s future.”
Resultrix provides services like search engine marketing (SEM), search engine optimisation (SEO), web design and development, web analytics, social media marketing and display advertising. Resultrix has offices in India (Mumbai and Delhi), Seattle, Singapore and Dubai.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
