MAM
Resultrix appoints Tanmay Mohanty as India COO
MUMBAI: Resultrix – A Performics Company, owned by Publicis Groupe, has appointed Tanmay Mohanty as chief operating officer for its Indian operations.
Mohanty moves in from Interactive Media And Communication Solutions Ltd. where he was COO id8 Labs. He will report to Resultrix Global COO Gulrez Alam.
Founded in 2008, Resultrix was recently acquired by Publicis. The performance-based digital marketing agency, now functions as part of the Performics bouquet.
Alam added, “It‘s great to have Tanmay on board with Resultrix. We are looking at strengthening our leadership team at Resultrix as we continue with our focus on being at the forefront of the ever evolving digital and interactive services industry. Our clients will benefit from Tanmay‘s vast professional expertise spanning across multiple industries. As Resultrix‘s success story continues, Tanmay‘s insights and leadership will give that extra fillip to take it to the next level.”
Mohanty, with an experience of close to 14 years, has handled management portfolios in the past at companies like Jasubhai, Merchant Media, Dalal Street and Urja Communications. He has experience in the fields of marketing, advertising, brand management, direct sales, BTL, strategic account management, business development and administration.
Mohanty said, “Resultrix has an excellent track record as a leading player in the search and interactive services industry. I look forward to working with the talented and dynamic team at Resultrix and being a part of the company‘s future.”
Resultrix provides services like search engine marketing (SEM), search engine optimisation (SEO), web design and development, web analytics, social media marketing and display advertising. Resultrix has offices in India (Mumbai and Delhi), Seattle, Singapore and Dubai.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
