Ad Campaigns
Reset reinvents brand with Landor, embracing wellness and holistic healing
Mumbai: Reset, known for its scientifically backed, patented pain-relief products, has entered a new era in wellness and nutrition through a transformative partnership with Landor, the global leader in strategic brand development. Aiming to create a distinct identity in the crowded wellness landscape, Landor has crafted a revitalised Reset brand rooted in simplicity and authenticity, with a core idea of ‘Dose of Goodness’. This fresh concept blends scientific efficacy with emotional healing, setting Reset on a new course as a comprehensive wellness brand.
Venus Consumer Healthcare Division president, Saransh Chaudhary shared his excitement: “We are incredibly excited about the evolution of our brand thanks to our partnership with Landor. This collaboration has exemplified a powerful alignment of brand strategy with evolving consumer preferences. As we navigate the competitive and cluttered wellness landscape, Reset needed to stand out and resonate with our customers in a meaningful way. With Landor’s expertise and guidance, we have been able to redefine our brand to be more approachable and aligned with the evolving preferences of our consumers while embracing simplicity and authenticity in an overwhelming market. We are proud to emerge as a distinguished brand in the wellness industry, offering a holistic approach to well-being that goes beyond traditional pain relief products. This brand transformation exercise has truly been a game changer for Reset, setting us on a path towards continued success and growth.”
Landor India, general manager, Ritu Nakra further explained, “Choosing the ‘right’ wellness brand can be challenging in a saturated market. We aimed to streamline brand communication and create a contemporary, relatable identity for Reset that aligns with the current holistic wellness environment. The concept of ‘Dose of Goodness’ presents a revitalised visual identity and an engaging tone that portrays wellness as a journey of self-care. It captures the synergy of scientific principles and the emotional aspects of healing, facilitating a smooth and enjoyable wellness experience for consumers. Our comprehensive self-care lifestyle is crafted to inspire feelings of healing, joy, and renewal, moving beyond conventional wellness definitions. By celebrating emotions and drawing from experiences such as ‘a siesta on a hammock’ or ‘the sensation of rain,’ we seek to forge a profound connection with our audience’s aspirations for holistic wellness. Our strategy, characterised by a fresh, balanced, and uplifting visual identity, is designed to foster a significant relationship with consumers on their wellness and self-care journey.
Landor’s comprehensive rebranding captures the essence of wellness beyond traditional self-care by integrating feelings and experiences—like the sensation of rain or relaxation in a hammock—into Reset’s new visual identity. With this uplifting, balanced brand approach, Reset’s new image has already led to increased website traffic, stronger social media engagement, and high recognition. The brand has not only carved out a distinct presence in the wellness market but also earned titles like India’s Best Brand and Most Trusted Brand, further cementing its connection with wellness-focused consumers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
