MAM
RepIndia wins the social media mandate for Harman Kardon, JBL, and Infinity
Mumbai – RepIndia, the leading digital marketing agency renowned for its innovative and data-driven strategies, proudly announces its recent collaboration with JBL, a global audio powerhouse. RepIndia has secured the social media mandate for JBL, including the management of Harman Kardon and Infinity brands, solidifying its position as a go-to agency for digital-first brands.
Renowned for its extensive global presence, JBL consistently establishes industry standards by delivering unmatched audio experiences. Recognised for its state-of-the-art technology and unwavering commitment to innovation, JBL has chosen RepIndia to amplify its social media footprint and engage with a broader audience.
RepIndia chairperson & co-founder Ayesha Chenoy, the driving force behind the agency’s success, expressed her enthusiasm for the collaboration, “Repindia started 2024 with an absolute bang by winning the JBL account. Even pitching to the client was nothing less than making music. Here’s to doing one of the world’s best brands justice!“
JBL’s head of digital marketing, Akhil Sethi, shared heartfelt anticipation, stating, “Collaborating with RepIndia marks a significant step for JBL. Our goal is to craft a digital presence that mirrors JBL’s heritage while simultaneously captivating our audiences in India and transferring the equity the brand owns globally to this region with as much dominance and drive. This partnership reaffirms our commitment to leading the digital landscape with expertise and innovation, ensuring JBL’s continued prominence in the digital sphere.”
In addition to overseeing JBL’s social media platforms, RepIndia will spearhead the development and expansion of JBL’s exclusive community, known as the JBL Clan on Facebook. This initiative underscores RepIndia’s commitment to offering comprehensive digital services and reaffirms its position as a strategic ally for brands committed to growth.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
