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Rentickle.com hires Liqvd Asia digital agency
MUMBAI: Liqvd Asia has bagged the digital performance marketing mandate for rentickle.com, an online platform that provides furniture, appliance, and other home furnishing essentials on rents to its customer through attractive packages & deals.
It offers high-quality brand new products for rent in Delhi, Gurgaon, Noida, Faridabad and Hyderabad in India. Rentickle.com has raised USD 500,000 from various industry veterans such as Manish Kheterpal, Managing Partner at Water Gate Investments, Vinay Mittal, Chief Financial Strategy Officer of HT Media, Mr. Sanjay Garodia, Managing Director, Deutsche Bank, Singapore and Sandeep Gupta, General Manager, Microsoft, Singapore.
The agency will be working with the founders & the marketing team of the brand on their performance marketing pie with a target to upswing the customer acquisition piece through various digital marketing channels.
renticke.com co-founders Vineet Chawla and Amit Sodhi said, “I am happy to have Liqvd Asia on board to help us in building our brand online. The team at LA is young, dynamic and enthusiastic bunch of people and I am looking forward to collaborating with them.”
Liqvd Asia founder and MD Arnab Mitra said, “I am excited to work with a brand which has a huge potential with the increasingly growing migrant working community in some of the key markets of the country.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
