Brands
Renault refreshes brand identity, unveils new logo
NEW DELHI: French carmaker Renault is taking the brand in a new direction. The company has adopted a Nouvelle Vague strategy targeting to maximise its number of electrified vehicles by 2030 in a bid to move towards sustainable development. The brand identity refresh comes with a new logo that is more modern and vibrant, and it serves a key purpose: to portray the Renault brand as more relatable and built on people-centric values.
The new logo was co-designed with Landor&Fitch consultants and will be phased in as of next year on all Renault brand vehicles and throughout the Renault network. By 2024, the Renault range will bear the new logo.
Renault brand design director Gilles Vidal unveiled an image of the logo as it will appear on the back of the new Megane E-TECH Electric, set to be marketed in 2022.
“In tune with the times and resolutely modern, the restyled diamond perfectly embodies the ‘New Wave’ era that Renault has entered. This new logo will be gradually applied to Renault vehicles. It will proudly appear on those to be launched next year. By 2024, the entire Renault range will carry the new emblem” said Vidal.
The Renault diamond has been redesigned no less than eight times. Nine, with the latest version.
By 2030, Renault is targeting to become world’s best automotive manufacturer when it comes to the percentage of recycled materials in new vehicles. The company will also introduce seven electrified models in C and D segments. The company has also announced that the E-TECH Hybrid technology will continue to power upcoming C and D segment vehicles. Renault has been leading in the EV segment in Europe with almost four lakh vehicles sold to date. Europe, France, Spain, Italy, Germany, and the United Kingdom will continue to be its key markets. The automaker will also try and increase local dominance in Brazil, Russia, Turkey, and India.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
