Brands
Reliance unifies FMCG brands, bets big on affordable consumer products
MUMBAI: Reliance Retail is taking a major step in its fast-moving consumer goods (FMCG) play by consolidating nearly all of its snack, beverage, and home-care brands under Reliance Consumer Products Ltd (RCPL)—a subsidiary created just two years ago. The move brings together over 15 brands including Campa, Independence, SnacTac, Puric, and Enzo under a single umbrella, a structure already cleared by the company’s board.
The goal: to compete directly and efficiently with household giants such as Hindustan Unilever, ITC, PepsiCo, and Coca-Cola. Industry insiders suggest this is far more than a backend shuffle. RCPL will
receive up to Rs 3,900 crore in fresh capital from Reliance Retail Ventures, with planned investments of Rs 6,000–8,000 crore over the next 18 months to expand manufacturing and distribution—particularly for Campa beverages, which have staged a rapid comeback since relaunch.
Bringing all brands under one roof allows Reliance to make quicker decisions, simplify partner collaboration, and streamline operations. Crucially, it enables RCPL to function as a full-fledged standalone
FMCG entity, backed by its own resources and agile enough to scale quickly. The company’s stated ambition is to reach 600 million Indian consumers by offering high-quality products at prices 20–40 per cent lower than current market leaders—while deepening its commitment to kirana-first distribution.
That hyperlocal strategy is already in motion. RCPL products currently reach over one million outlets via 3,200 distributors nationwide. Campa Cola—relaunched at Rs 10 per bottle with bold, modern
packaging—has become a flagship success, already crossing Rs 1,000 crore in sales and capturing double-digit market share in several states. New bottling plants in Bihar, Assam, and Tamil Nadu are being commissioned to scale the brand nationally and challenge entrenched players in the Rs 67,000-crore soft drink market.
RCPL’s expansion isn’t limited to drinks. The consumer division’s revenue has grown 3.5x over the past year to Rs 11,500 crore, making it the fastest-growing vertical in Reliance Retail. Alongside Campa and Independence, the company now owns legacy brands like Velvette (personal care), Lotus and Ravalgaon (confectionery), and is set to launch new functional beverages such as Spinner sports drink and Campa Energy.
The consolidation under RCPL also enables sharper media planning, packaging efficiencies, and supply chain optimisation—all while embedding sustainability goals such as lighter bottles and recyclable
materials.
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Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
