MAM
Reliance Jewels video shows how Rakhi brother makes up for her loss
MUMBAI: This August, India’s fine jewellery brand Reliance Jewels will complete a grand decade long run and is all set to celebrate its 10th anniversary on 15 August, 2017. The aim of these films is to resonate with every Reliance Jewels customer’s souls as the films capture moments from our customer’s lives recreating their stories. The campaign created by Kaleido Communications & the 1st Film in the series #ReshmaThakursMemorableMoment will be launched on digital platforms such as YouTube, Facebook & Instagram.
The brand will also have a campaign announcing special anniversary offer for their patrons starting 5 August.
It was two years ago when Reliance Jewels embarked on its new brand campaign lead by the thought “Be the moment” which advocated celebrating every moment like an occasion than waiting for an occasion to celebrate life. The brand ideology of “Be the moment” is taken a step further by celebrating the memorable moments of their customers that shaped Reliance Jewels the brand it is today for over 10 years. The campaign thought “10 Saal. Unginnat Pal. Har Pal Anmol” that is- “10 Years. Infinite Moments. Every Moment Priceless” expresses the brand’s journey over these years through customer stories that capture the moment behind their memorable occasions.
The story of #ReshmaThakur’sMemorableMoment played by Actors Tanvi Pallav- Sister & Anuj Rampal –Brother revolves around a heartwarming moment based on the festival of Rakshabandhan. This film captures unique bond between a girl who receives earrings as a gift on tying a Rakhi on her brothers wrist. The usual emotion a sister jumping with glee is not displayed, instead the girl is hesitant on receiving such a precious gesture. The brother then moves to stand in front a photograph on a wall. It is when we come to know that the girl has lost her real brother on the battle front and the Rakhi brother is making up for the loss. The moment that makes this occasion special is not because the Rakhi brother gifted her an expensive earring, but the fact that he never let her feel the absence of her real brother.
Reliance Jewels CEO Sunil Nayak said “Through this film, we at Reliance Jewels want to acknowledge the countless moments close to our customers hearts and it has been a part of. We aim at celebrating the beauty of those countless unique moments on our 10th anniversary. We are truly looking forward to tapping into the pulse of the population with our new campaign”
Kaleido Communications (Creative Agency) along with Red Arrow Productions (Production House) & Pooja Khemani (Director) has succefully weaved the Brand’s Customer Stories beautifully. (The details of the complete Team is below)
Kaleido executive director Kumar Ganesan says, “The highlight of this campaign are the stories and in their storytelling. We have spared no efforts in ensuring that they bring out the moments in the occasions. From the cast to art, music and finer production values, every film speaks for itself.”
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
