MAM
Reliance Infocomm TVC with Viru premieres on DD during India-Holland match
MUMBAI: Reliance Infocomm will premiere its new commercial featuring Virender Sehwag during the cricket World Cup telecast on DD today when India commences its battle.
A Nimbus statement says that media reports indicating that Reliance Infocomm has decided to give DD a miss on the World Cup are untrue. The statement reiterates that Reliance Infocomm has bought a large volume of airtime and entered into an all match ad deal with Nimbus starting from the India-Holland match.
Given that Nimbus had introduced Flexi Buy options for the first time on World Cup telecasts, many advertisers have chosen to pay the premium and go the pick and choose route. Accordingly, several major advertisers not seen on the opening match will be unveiled at varying stages of the 43-day long tournament.
This includes majors such as Nestle, Reckitt Benkeiser, Reliance Infocom, LML, Hutch/Orange, Nirma and over 2 dozen more.
Nimbus officials also claim that they have completely sold out every second of time on all the pool matches, over 94 per cent of the super sixes time and over 91 per cent of semi finals and final time. Given a reasonable run by the Indian team in the pool matches, Nimbus expects that the remaining spots for the 2nd and 3rd phases will sell out soon.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
