MAM
Reliance Infocomm organises live video chat with Big B
MUMBAI: After the much hyped launch of the Reliance pre-paid mobile, Reliance Infocomm is out there again, guzzling customer attention. And what can get bigger than the Big B himself?
Reliance WebWorld and Reliance IndiaMobile Showtime organised a live multi-city video chat with the team of Khakee – Amitabh Bachchan, Tushar Kapoor and director Raj Kumar Santoshi with winners of R World and WebWorld contest simultaneously across 13 cities of India at the Reliance WebWorld center in Mumbai yesterday.
“Can you count the number of rings I’m wearing?” – Amitabh Bachchan and Tushar Kapoor with Reliance Infocomm officials at the live multi-city video chat in Mumbai
“Reliance IndiaMobile Showtime is a unique film promotion platform and has brought other stars like Saif Ali Khan, Preity Zinta and Sanjay Dutt for a live video chat conference prior to this and there will more,” said Reliance Infocomm head marketing Kaushik Roy.
Khakee is promoted under the banner of Reliance IndiaMobile Showtime. Besides the conventional channels of press, outdoors and collaterals, it also employs R World (the data application suite of Reliance IndiaMobile and Reliance Web World stores) in 13 cities for a true BroadBand experience.
“This kind of promotion is an on going thing for us. We form a relationship with a movie production house and promote their movie through our service. We have the infrastructural support for this kind of innovation and have almost 15 lakh customer hits per day,” added Roy.
Through the service that Reliance IndiaMobile provides, the subscribers can experience the variety of movie excitement on their phones through R World, watch movie trailers, download wallpapers of their favourite stars, read the storyline and also participate in interactive programmes.
Thirteen cities including Mumbai, Delhi, Kolkata, Bangalore, Chennai, Hyderabad, Jaipur, Ahmedabad, Chandigarh, Lucknow, Indore, Bhopal and Pune were simultaneously linked at 768 kbps speed for this video conference with the team of Khakee.
Speaking on the occasion, Reliance WebWorld CEO Sarup Chowdhary said, “The company intends to keep stepping up the availability of true digital experience through such BroadBand centers at Reliance WebWorlds across an increasing number of cities. Based on our current initiatives, such Showtime movie promo events will soon be available in nearly 100 cities over the next few months.”
With over 50 lakh regular users its not much of a surprise that the service is so popular among the Reliance cell phone subscribers. “Reliance mobiles are a medium to promote films. We weave interactive sessions with our customers through such contests. This service is very popular among the youth as they get an opportunity to interact with the stars,” explained Roy.
Reliance WebWorld is in the process of setting up a nationwide chain of retail stores for digital entertainment and communication and will serve as a one-stop-shop for Reliance Infocomm products and services. Each store will contain three key modules – a Customer Convenience Center, JavaGreen – a gourmet coffee bar and a True BroadBand center to showcase Broadband connectivity through applications like video chat and conferencing, multiplayer online gaming, digital personalised music, digital theatre, digital photo imaging, virtual office and true BroadBand high speed Internet which is about 100 times faster than the dial up access in today’s homes.
Reliance has some big progressive and promising plans up its sleeves. The BroadBand centres are available in 14 cities and are expected to grow and be available in over a 100 towns across the country. At last count, there are 250 Reliance WebWorld stores that operate all over India which will progressively be extended to nearly 2000 stores across 600 cities.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
