Brands
Reliance Consumer takes majority stake in Australia’s Goodness Group
MUMBAI: The FMCG arm of Reliance Industries has acquired a majority stake in Australia-based Goodness Group Global, marking its entry into the country’s consumer goods market and extending its ambitions well beyond India and its neighbourhood.
The deal hands Reliance Consumer Products Limited control of a business best known for Nexba, a “better-for-you” beverage brand built around gut health, and Pace, a hydration drink co-created with Australian cricket captain Pat Cummins. Financial terms were not disclosed.
The acquisition adds Australia to a growing list of overseas markets for Reliance Consumer, which has already expanded into the UAE, Qatar, Oman, Bahrain, Nepal and Sri Lanka. With Goodness Group under its wing, the company plans to push Nexba and Pace into new markets, including India, using its distribution scale and supply-chain heft.
For Reliance Consumer, the move sharpens its focus on health-led beverages, a segment it has been quietly building through brands such as Raskik and Sun Crush juices, zero-sugar carbonated soft drinks, and the herbal-natural line Shunya. The company is positioning itself as a challenger FMCG player offering global formats at mass-market prices.
Reliance Consumer Products director T Krishnakumar, said the partnership was aimed at building a global FMCG business from India, with healthier beverage brands playing a central role. He added that Reliance’s distribution network would be used to widen Goodness Group’s reach and availability, particularly in the Indian market.
Goodness Group founder Troy Douglas said the tie-up would accelerate the company’s international expansion, with plans to enter up to 50 western markets over the next five years. He described Reliance Consumer as a “strong and sophisticated” partner capable of scaling the brands globally.
Founded in Sydney, Goodness Group Global operates across Australia and 21 international markets, pitching itself at consumers seeking lower-sugar, plant-based alternatives. Its flagship brand Nexba is sweetened using Goodsweet, a proprietary, plant-derived, zero-calorie sweetener. Other brands include Bison, a protein-based beverage, and Good Brekkie, a liquid breakfast offering.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
