Brands
Reliance Consumer takes majority stake in Australia’s Goodness Group
MUMBAI: The FMCG arm of Reliance Industries has acquired a majority stake in Australia-based Goodness Group Global, marking its entry into the country’s consumer goods market and extending its ambitions well beyond India and its neighbourhood.
The deal hands Reliance Consumer Products Limited control of a business best known for Nexba, a “better-for-you” beverage brand built around gut health, and Pace, a hydration drink co-created with Australian cricket captain Pat Cummins. Financial terms were not disclosed.
The acquisition adds Australia to a growing list of overseas markets for Reliance Consumer, which has already expanded into the UAE, Qatar, Oman, Bahrain, Nepal and Sri Lanka. With Goodness Group under its wing, the company plans to push Nexba and Pace into new markets, including India, using its distribution scale and supply-chain heft.
For Reliance Consumer, the move sharpens its focus on health-led beverages, a segment it has been quietly building through brands such as Raskik and Sun Crush juices, zero-sugar carbonated soft drinks, and the herbal-natural line Shunya. The company is positioning itself as a challenger FMCG player offering global formats at mass-market prices.
Reliance Consumer Products director T Krishnakumar, said the partnership was aimed at building a global FMCG business from India, with healthier beverage brands playing a central role. He added that Reliance’s distribution network would be used to widen Goodness Group’s reach and availability, particularly in the Indian market.
Goodness Group founder Troy Douglas said the tie-up would accelerate the company’s international expansion, with plans to enter up to 50 western markets over the next five years. He described Reliance Consumer as a “strong and sophisticated” partner capable of scaling the brands globally.
Founded in Sydney, Goodness Group Global operates across Australia and 21 international markets, pitching itself at consumers seeking lower-sugar, plant-based alternatives. Its flagship brand Nexba is sweetened using Goodsweet, a proprietary, plant-derived, zero-calorie sweetener. Other brands include Bison, a protein-based beverage, and Good Brekkie, a liquid breakfast offering.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
