MAM
Relaxo leverages ‘bhai’ power on comeback trail to TV advertising
Mumbai: Relaxo, the brand synonymous with rubber slippers and versatile footwear for all segments of society has launched a new ad, #MazbootiBemisaal with Bollywood actor Salman Khan.
The creative leverages the star’s mass appeal that cuts across all demographics by showcasing Salman Khan in his ‘bhai’ avatar with his trademark swag. The commercial marks Relaxo’s return to television advertising after eight years and aims to position the brand as a rough ‘n’ tough slipper with superior performance.
Salman Khan, who has been the face of the brand for a while now, effortlessly fits into the larger-than-life narrative, donning the role of a footwear showroom owner. He is shown interacting with a rude customer in his signature style with a dash of humour and loads of panache while showcasing the product’s ‘majbooti’ (strength).
Relaxo Footwears executive director- sales and marketing, Gaurav Dua said, “Relaxo is a household name today. With his mass appeal, megastar Salman Khan resonates well with our brand ethos and is most suited to convey the brand USP of ‘Mazbooti Bemisaal’.”
The home-grown multinational brand based in New Delhi is the largest footwear manufacturer in India in terms of volume and second-largest in terms of revenue, with a market share of more than five percent as per estimates.
Apart from Salman Khan, some of the other actors signed up to endorse the company’s brands include Akshay Kumar, Katrina Kaif and Sonakshi Sinha.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
