MAM
Rekha Murthy joins Rediff.com board as Independent Director
MUMBAI: Rediff.com India has drafted in heavyweight technology veteran Rekha Murthy as an independent director, bolstering its board as the AI-focused platform firm pushes into payments and enterprise software and keeps its IPO options open.
The appointment signals sharper intent at Rediff.com, which is repositioning itself from a legacy internet brand into a data and AI-led business with ambitions beyond content and advertising.
Murthy brings close to 35 years of global leadership experience across technology, enterprise software and consulting. She has held senior roles at IBM, PeopleSoft, digital equipment corporation, Wyse Technology, Korn Ferry International and Harvard business publishing, spanning markets in India, Asia Pacific and the US.
She sits on the boards of multiple international companies. She is also the founder of far vision consulting and works closely with global start-ups as an investor, advisor and mentor.
At Rediff.com, Murthy is expected to play a central role in shaping AI-led strategy, tightening governance and preparing the company for life in the public markets, should it pull the trigger on a listing.
An alumna of Harvard business school and IIM Bangalore, with an engineering degree from Bangalore university and a diploma from NYU, Murthy has built and scaled businesses across sales, product, strategy and P&L leadership. She has also helped launch three start-ups, adding entrepreneurial bite to boardroom gravitas.
As Rediff.com plots its next chapter, the message is unmistakable. This is not a nostalgia play. With murthy on the board, the company is signalling it wants to think bigger, move faster and finally act its age in the AI era.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
