Brands
Reise Moto joins forces with Indian National Rally Sprint Championship
Mumbai: Reise Moto, which offers an extensive and diverse portfolio of tyres, catering to the distinct needs of motorcycle and scooter enthusiasts, has announced that it has bagged the title sponsorship rights of the highly anticipated FMSCI-accredited Indian National Rally Sprint Championship.
A recent entrant in the Indian two-wheeler market, Reise Moto has been proudly carrying the Make in-India baton with its greenfield state-of-the-art manufacturing facility spread over 27 acres built as per European Standards, where the same men and machines that make Mitas tyres for Europe and North America markets also make Reise tyres for the domestic market in India. Offering a comprehensive portfolio of tyres with their six sub-brands – trailR, tourR, traceR, troopR, tripR, and twistR, Reise is committed to delivering purpose-specific performance in both high-end performance and commuter segments of the two-wheeler industry.
Each sub-brand is meticulously crafted to optimise performance for its intended use. For off-road enthusiasts, the trailR series offers unparalleled capabilities to conquer any terrain, while the tourR series is designed for adventurous souls seeking long-distance journeys. The traceR series provides racetrack-inspired grippy tyres for those who crave the thrill of sharp cornering, and the troopR series caters to the needs of the commuter segment in the motorcycles category. And in the scooters category, the tripR series pioneers touring tyres for covering longer distances, and the twistR series excels in manoeuvrability for quick spins within the city limits. The company has a tyre for every rider every bike and every terrain. This has been possible by virtue of their JV with Mitas, a 100-year-old brand that has the broadest range of premium tyres catering to a highly evolved market with purpose-built tyres for purpose-built motorcycles for the very demanding customers and Mitas enjoys a strong pedigree of making Dakar winning tyre tread geometry.
Reise Moto VP and business head Sumit Garg emphasised the brand’s understanding of the Indian rider: “As a new player in the two-wheeler tyre market, Reise Moto has successfully connected with the pulse of Indian riders. Our range is designed for adventure riders, highway tourers, racers,
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roadsters and city commuters alike, has garnered the trust of our customers, prompting us to accelerate our brand expansion plans and expand our network. We aim to reach a wider customer base through our motorsport association and welcome them into the Reise Moto family”.
Reise Moto head of marketing Anish Thakkar, highlighted the brand’s purpose and focus on meeting the diverse needs of Indian riders: “Reise is an aspirational lifestyle brand that is a confluence of legacy and experience building highly specialized products with the passion for rider intimacy. Reise offers a wide range of purpose-specific tyres for the bespoke and specialised needs of all aspirational bikers, moto enthusiasts and commuters alike. In our partnership with INRSC, we have made a conscious decision to allow participants to use their preferred tyres, rather than mandating options from our portfolio. We believe such collaborations and initiatives promote fair sportsmanship, foster camaraderie, and create a level playing field for racing enthusiasts across the country”.
Reise Moto’s sponsorship of the FMSCI-accredited Indian National Rally Sprint Championship 2023 solidifies its commitment to providing exceptional tyre solutions and supporting the growth of motorsports in India. With their high-performance products and dedication to customer satisfaction, Reise Moto is poised to make a lasting impact in the Indian premium two-wheeler tyre market.
The 2023 Indian National Rally Sprint Championship will feature multiple stages on a challenging 12km track. Each round will present modified stage configurations, including a series of complex bends and jumps, ensuring an exhilarating experience for both participants and spectators. The thrilling racing series for this year is set to kick off on 2 July in Bangalore, followed by races in Chandigarh on 6 August, Kolkata on 3 September, and Baroda on 8 October 2023. The final round of this season will take place in Goa in December 2023.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
