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Reid & Taylor is a superbrand
MUMBAI: The UK-based Superbrands Council has ranked S Kumars’ Reid & Taylor amongst the top Indian super brands chosen from 711 Indian brands.
The selection is made across 98 categories and chairs Reid & Taylor among 800 global brands.
S Kumars Nationwide managing director Nitin Kasliwal was quoted in an official release, as saying, “To be ranked amongst the top brands by a team of world-renowned experts in advertising and marketing, for a brand that has entered India less than five years ago is indeed a privilege. It also vindicates our branding strategy for the world’s premium suiting that “bonds with the best”.
The Indian panel of judges for Superbrand Council comprised 11 eminent personalities from media communications field that included . ITC chairman Yogi C Deveshwar, Ogilvy and Mather’s creative director Piyush Pandey, TV 18 managing director Raghav Bahl.
A super brand must offer consumers significant emotional and physical advantages over its competitors which – consciously or subconsciously – consumers want, recognize, and are willing to pay a premium for, the release said. The selection influencers were the brands’ mind dominance, goodwill, consumer loyalty, trust and emotional bonding.
The Superbrands concept started 10 years ago in the UK to chronicle case studies of exceptional brands – to pay tribute to them and their brand guardians. Since then it has been replicated in 26 countries. Some brands like Coke and American Express have appeared in almost all the editions. The release added that in every country where Superbrands has been launched, it is seen as the ‘branding Bible’ – the ultimate source for drawing inspiration and learning how brands fight back.
MAM
Britannia 50-50 settles crunch vs melt debate with new TVC launch
Pant and Rodrigues front campaign reviving ‘Na Re Naa Naa’ jingle
MUMBAI:For three decades, 50-50 has played on the idea of duality, pairing two flavours in one cracker. With Cheeze Dipped, the brand shifts the spotlight from flavour to texture. Built with 22 baked layers for a structured crunch and enrobed in cheese for a smooth finish, the product aims to deliver a 50 percent crunchy and 50 percent melty experience.
To bring the contrast alive, the brand has rolled out a new TVC featuring cricketers Rishabh Pant and Jemimah Rodrigues. Conceptualised by Mullen Lowe Lintas Group, the film turns the Crunch versus Melt debate into playful banter, with Pant and Rodrigues embodying two distinct snack personalities. The back-and-forth builds to a simple resolution, both experiences can coexist in one bite.
Adding a dose of nostalgia, the iconic “Na Re Naa Naa” jingle returns in a refreshed avatar, reconnecting the brand with a new generation while nodding to its cricket-led legacy.
Britannia vice president marketing Siddharth Gupta said the brand has always celebrated contrast, from its early “Na Re Naa Naa” days to its cricket associations. With Cheeze Dipped, he noted, the idea moves beyond flavour and comes alive through texture. Bringing together male and female cricketing icons under 50-50 felt like a natural extension of that thought.
Rodrigues said the campaign’s central idea resonated instantly, adding that the lively exchange with Pant captures the crunchy versus melty debate in an entertaining way. Pant echoed the sentiment, calling the concept relatable and saying the playful banter made the shoot enjoyable.
Mullen Lowe Lintas Group president creative Sarvesh Raikar, described 50-50 as one of India’s most loved biscuits and said the new variant required a fresh expression of duality. The contrasting energies of Pant and Rodrigues, he added, offered the perfect metaphor for crunch and melt.
The Britannia 50-50 Cheeze Dipped Crunchy Layered Sandwich is currently available across select cities at leading retail outlets and on quick commerce platforms, inviting snackers to stop choosing sides and simply take a bite.
