MAM
Reebok signs John Abraham as brand ambassador
BENGALURU: Global premium fitness brand Reebok announced an association with Bollywood actor John Abraham as its new brand ambassador.
With this association the brand aims at involving more and more people in the drive towards fitness. With John Abraham leading the movement and marketing communication aimed at demystifying the fitness science and inspiring Indians to move, the brands feels that it has cracked the right recipe for success.
Sources at Reebok says that it is all set to launch a novel festival season campaign with John Abraham for their running and training gear which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle. This association with John Abraham is yet another marketing initiative that Reebok has unleashed to drive home the core differentiators of the brand and its global fitness positioning.
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Talking about the association, Adidas Group India managing director Erick Haskell said, “Reebok has solid plans in the fitness sphere and we want to give our consumers a never before fitness experience at every touch point. John Abraham is the perfect embodiment of our fitness philosophy, we are very excited to partner with him and together take our commitment to fitness to the next level. He has inspired the youth of this country to inculcate fitness as a part of their lifestyle and we want to further accelerate the same through our association with him, our exceptional product offering, multiple retail touch points and innovative marketing.”
John Abraham said, “Reebok has a strong heritage in fitness and so do I. In the case of Reebok, I am proud to say that I will not just be a brand ambassador but that I will embody the very spirit of this association. Stay tuned for some really exciting stuff that I will be doing with Reebok soon.”
Reebok, as a sports and fitness brand, has sharpened its positioning as a brand that will offer a complete fitness experience to consumers. From specialised products across all fitness categories to the revolutionary retail destination called Fit Hub, Reebok is set to redefine how consumers perceive fitness and make it more accessible.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
