MAM
Reebok launches pump technology for athletes shoes
BANGALORE: Reebok India has launched its latest offering in the sports shoe range. The new generation Pump Shoes launched by the company offer indifidualised customisation facility. The new models are: Pump 2.0 & ATR Pump.
The Pump 2.0 will be available for men in color combination of white/ athletic blue, white/red and all black at Rs. 7990 and for women in color combination of white/ ice blue for a suggested retail price of Rs 7490. The ATR Pump carries a retail price of Rs. 7990.
Reebok India’s marketing campaign for the new launches will cover outdoor billboards, retail presence & promotion, cinema, television spots, ground level activities, strategic tie- ups, inserts in key magazines, SMS and PR.
The Pump 2.0 provides runners with a customized fit for all foot shapes by surrounding the athlete’s foot with an automatic form-fitting air chamber. Inflating the chamber causes the shoe to form to the exact shape of the athlete’s foot. A large volume Pump actuator is located inside the heel of the shoe. When the athlete takes approximately five steps the Pump actuator is compressed and causes the shoe to automatically inflate. The shoe Pumps up until the air chamber is inflated enough to form a custom fit around the runner’s foot. This inflation causes the shoe to form to the exact fit of the runner’s foot. Through this cutting-edge customization technology, runners simply insert their foot and go, with no lacing required, stated an official release.
The basketball shoe ATR Pump is a twist of the original Pump shoe Dee Brown wore to win the Slam-Dunk Contest back in 1991. The ATR Pump is inflated manually by Pumping the ball located on the outer ankle area of the shoe. The shoe can be inflated until it reaches the athlete’s perfect fit. Subsequently, the pressure can be released to loosen the fit as the valve is held down.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
