MAM
Reebok launches Body Mapping Apparel
BANGALORE: In its efforts to introduce the latest product technology in the Indian market and bring the most advanced concepts to better the performance of athletes, Reebok has launched the Body Mapping Apparel collection in Bangalore.
The Process of Body Mapping: As the athlete’s workout gains momentum, the maximum heat from his body dissipates from the critical heat & flex sectors. The special ventilator pores mapped out on the garment around these sections helps in wicking away the moisture to the outer surface of the garment, faster than any other garment owing to the high-end engineered jacquard fabric. Leaving the athlete more energized to pack in more into his workout.
Reebok brand ambassadors Harbhajan Singh, Irfan Pathan and Yuvaraj Singh unveiled the collection at the Reebok Mega Store at 100 ft Indiranagar.
Reebok India MD Subhinder Singh Prem said “I am extremely proud to present Reebok’s world class innovation in apparel technology – Body Mapping Apparel – to our Indian consumers. The critical heat & flex sectors on the garment or the body mapping zones in form of the ventilation pores helps in controlling excess body moisture, controls back air flow for increased ventilation within the garment, and reduces friction & eliminates abrasion.”
The Collection comprises of the technically crafted & engineered Stratos Singlet priced at Rs. 1299, Stratos Tech Tee at Rs. 1599, the feature – packed mistral convertible jacket at Rs. 3499 and the Aztec Notch shorts priced at Rs. 999. Available at all leading Reebok stores nationally, the collection comes in a striking colour combination of carbon – citra, informs an official release.
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
