MAM
Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy
MUMBAI: Rediffusion – Y & R, Delhi has appointed Vishal Chemjong as creative head – copy. He joins in from GIR Communications where he was handling the LG portfolio.
Rediffusion – Y&R, Delhi ECD Chraneeta Mann said “We‘re happy to have Vishal on board. He has won a number of national and international awards and is a good team leader. He has done some impactful brand building campaigns such as the ‘me & meri maggi‘ series. We‘re looking forward to him maintaining that same balance of ‘insight‘ and ‘executional cut through‘ in the work that he does on brands for us at Rediffusion.”
Rediffusion – Y&R VP Delhi Abhik Santara, added, “Vishal is an ideator. He does not think just one media and that‘s what excited me the most. In today‘s time, we believe brands are not built by marketers, but by consumers. And for that one needs specialists who could deliver on strong conversation ideas. Vishal‘s inclusion will further help us in our journey to help brands start those right conversations.”
Chemjong said, “This is an exciting time to be in advertising. A lot of new mediums and avenues of communication are opening up and a lot more are being explored. I look forward to adding value and doing some interesting work here at Rediffusion.”
Chemjong comes with 11 years of experience and has worked with agencies like McCann Erickson, Bates, Mudra, Leo Burnett and Publicis India.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
