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Rediffusion Y&R bags creative duties of Tata Power
MUMBAI: Tata Power has awarded its creative duties to Rediffusion Y&R.
The company has accomplished 100 years of operation on 9 February, 2015. The integrated campaign to commemorate 100 years of Tata Power will be handled out of the agency’s Mumbai office.
The commemoration of Centenary year celebrations were kicked off with the unveiling of logo and theme depicting the company’s 100-year service of ‘Invisible Goodness’ to the nation by Tata Group chairman Cyrus Mistry in an event at Khopoli on 9 February.
Honoring the contribution of the various stakeholders, Tata Power also announced several special initiatives including salient dedications in line with its nation building spirit.
Tata Power head-corporate communications Shalini Singh said, “It is with extreme pride, joy and honour that we would like to ring-in celebrations for our centenary year celebration. The company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”
Rediffusion Y&R Mumbai VP Neville Medhora added, “A 100 year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
