MAM
Rediffusion Y&R appoints Navonil Chatterjee as chief strategy officer
MUMBAI: Rediffusion Y&R has roped in Navonil Chatterjee as its chief strategy officer.
Chatterjee joins the group from JWT where he worked for 15 years. He will be reporting to Rediffusion Y&R president Dhunji S. Wadia.
With over 17 years of experience in advertising, Chatterjee has headed the planning function across clients like Hindustan Unilever, Levi’s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few.
But the one brand that is perhaps closest to his heart is Nike, where he has played a key role ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005.
Wadia said, “Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our strategic planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an ‘Un-Planner’ since he is extremely cynical about conventional research and over-intellectualization, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul, JD and Navonil.”
Chatterjee added, “There seems to be a renewed vigour and buzz around the place with the new leadership team coming on board and new hirings. From the outside I have always perceived Rediffusion as this spunky kind of place, which delivers good creative work. Also, I have worked very successfully with Dhunji in the past, so looking forward to forming a great partnership with him and Rahul (CCO). And as far as I am concerned, I strongly believe that passion makes the world go round, and that’s what I intend to bring to the table. The rest should follow.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
