MAM
Rediffusion DYR bags the creative account for GM
MUMBAI: Rediffusion DYR has bagged the creative duties of General Motors for managing the entire communication programme for Chevrolet Tavera and Chevrolet corporate.
According to an official communiqué from the agency, the size of the account is estimated to be Rs 150+ million.
Rediffusion DYR COO-Regions Santosh Sood said, “We are happy to get GM, after all it is the leading automobile company of the world. With the auto industry currently in a phase of revolution and expansion, this account would be very challenging for us. We are looking forward to doing some outstanding work.”
Rediffusion has recently won accounts like Lotto shoes, Xerox India and Airtel’s Infotel business. The other brands in its portfolio include Airtel mobility, Colgate, Taj Group, Heinz, ING Vysya Life Insurance, Coke, Accenture, Eveready, PVR, Gail, DNA, Tata Motors, Onida and Franklin Templeton.
Rediffusion’s aim is to provide integrated marketing communications to its clients – direct / action marketing, public relations, design consultancy, events and exhibitions and even healthcare and rural communications.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
