MAM
Rediffusion DYR bags the creative account for GM
MUMBAI: Rediffusion DYR has bagged the creative duties of General Motors for managing the entire communication programme for Chevrolet Tavera and Chevrolet corporate.
According to an official communiqué from the agency, the size of the account is estimated to be Rs 150+ million.
Rediffusion DYR COO-Regions Santosh Sood said, “We are happy to get GM, after all it is the leading automobile company of the world. With the auto industry currently in a phase of revolution and expansion, this account would be very challenging for us. We are looking forward to doing some outstanding work.”
Rediffusion has recently won accounts like Lotto shoes, Xerox India and Airtel’s Infotel business. The other brands in its portfolio include Airtel mobility, Colgate, Taj Group, Heinz, ING Vysya Life Insurance, Coke, Accenture, Eveready, PVR, Gail, DNA, Tata Motors, Onida and Franklin Templeton.
Rediffusion’s aim is to provide integrated marketing communications to its clients – direct / action marketing, public relations, design consultancy, events and exhibitions and even healthcare and rural communications.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
