MAM
Rediff.com acquires minority stake in Tachyon Technologies
MUMBAI: Rediff.com India Ltd. has acquired a minority stake in Tachyon Technologies, a Bangalore-based software company for an undisclosed sum.
This is part of Rediff’s strategy to invest in start-up companies with innovative technologies.
Says Rediff.com chief executive officer and founder Ajit Balakrishnan, “we aspire to encourage promising start-ups to develop innovative world class products that support our business. As a part of such efforts, we are delighted to have an opportunity to invest in a promising start-up company, such as Tachyon Technologies.”
Adds Rediff.com chief technology officer Venki Nishtala added “The predictive text input technology developed by Tachyon is based on sophisticated machine learning techniques and is an improvement on simple phonetic maps and specialized language keyboards, thus enabling millions of Indians to benefit from the internet.”
Tachyon Technologies has built a product named Quillpad, which enables users to type in English alphabets to input words in other languages (in the respective scripts) with ease on the basis of phonetics, allowing them to communicate in their language of choice. Rediff.com has adopted this technology in its Rediffmail email and Rediff Bol messenger service.
Commenting on the Rediff’s investment in Tachyon, Tachyon Technologies CEO Ram Prakash has this to say:”Rediff.com’s investment in Tachyon Technologies should provide us with the capital we need to enhance our development infrastructure. Hopefully, this will help us to realise our ultimate goal of developing great products.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
