MAM
Redhill expands presence and services in India
Mumbai: Redhill Communications, a Singapore-headquartered full-service global communications agency with a presence in more than 20 countries, has marked the commencement of its tenth founding anniversary with strategic enhancements to its India presence and structure. In response to evolving market needs, Redhill’s integrated communications offering is expanded with digital, design, content creation & sustainability capabilities through VS Story, which Redhill acquired in 2022.
Gaurav Prabhu, a seasoned PR and Communications professional with over 15 years of experience, has been appointed as Redhill’s India Country Head. He will spearhead client counsel, brand positioning, and strategic initiatives, contributing to the growth and success of Redhill in the Indian market. As a result of a regional regrouping initiative, Redhill India will now fold within the newly minted Redhill India-Middle East-Africa (IMEA) region, with Anit Kurian as managing director. Redhill’s impact services such as digital and sustainability communications will be led globally by social entrepreneur and VS Story founder, Jacqui Hocking.
Redhill president Manisha Seewal said: “With Jacqui, Gaurav, and Anit leading our new India story and growing our reach and offerings in India, we are confident of our 10th year being a landmark one. Our client conversations in India are often ahead of the rest of the world when it comes to the need for an integrated communications solution, and agility and multi-market presence are often the deciding factors. By strengthening our suite of offerings to now include Sustainability and CSR Storytelling, we believe that we have created the right solution as we grow our presence and impact, enabling us to expand on the range of work that we do every day.”
Redhill country head of India Gaurav Prabhu said: “I am excited to assume the role of country head – of India at Redhill. Leading our exceptionally talented team on this journey is not just a privilege, but a profound responsibility. We are committed to delivering not only innovative strategies but transformative solutions that will redefine the standards of excellence for our clients across India. With our combined expertise, we stand resolute in our mission to ignite impact change and pave the way for unparalleled success.”
Redhill India (including VS Story) has a staff strength of more than 20 professionals across six cities in India and counts Amazon India, Essilor Luxottica, Emirates Group, Dormer Pramet, Danone, PayPal, LinkedIn, and Builder.ai among its clients. Under Redhill’s ‘One Contract’ model of one-time contracting for multi-geography work, Redhill has also delivered in India for Redhill global clients from multiple international markets. Redhill Studio’s portfolio of offerings includes storyboarding, filming, photography and post-production of various projects such as sustainability reports, authentic documentaries, employee engagement video campaigns, visual graphics and animation, infographics, aerial videography and more.
Brands
CNBC-Awaaz Udaan wraps debut season, gears up for bigger second run
Pan-India campus drive empowers youth with real-world career skills
MUMBAI: CNBC-Awaaz has wrapped up the first season of its campus initiative, Udaan Taiyari Kal Ki, with plans already in motion for a bigger and broader second edition.
Run in partnership with UTI Mutual Fund, the programme travelled across more than 10 cities and 18 leading institutions, including top management schools, aiming to bridge the gap between academic learning and workplace readiness.
At its core, Udaan tackled a familiar challenge. While millions graduate each year, many step into the professional world underprepared for its financial, emotional and strategic demands. The initiative sought to change that by offering practical insights into investing basics, career planning, decision-making and mental resilience.
The scale was notable. Over 3,800 final-year postgraduate students participated directly, with sessions spanning cities such as Delhi, Mumbai, Ahmedabad and Bengaluru. The impact extended further through television and digital platforms, turning the programme into a hybrid learning experience.
Each campus stop featured a mix of panel discussions, fireside chats and hands-on workshops, bringing newsroom-style conversations directly to students. The format struck a chord, with strong engagement reflecting a growing appetite for real-world skills beyond textbooks.
Reflecting on the journey, CNBC-Awaaz managing editor Anuj Singhal said, “UDAAN is one of our most engaging and interactive IPs, built around empowering India’s youth. It felt good to be back on college campuses, engaging directly with students. These conversations go beyond classrooms, helping students gain real-world perspective and confidence as they step into their careers.”
From the partner’s perspective, the focus remained on financial awareness. UTI Mutual Fund MD and CEO Vetri Subramaniam said, “It is important to engage with students who are on the brink of their corporate journey. We need to guide them on financial investments so they can begin early and build long-term habits.”
Highlighting the broader vision, Network18 CEO of English and Business News Smriti Mehra said, “Through Udaan, CNBC-Awaaz is taking real-world knowledge directly to campuses while shaping the next generation of leaders. The response shows a clear need for platforms that go beyond academics.”
With its first season striking a strong chord, Udaan has positioned itself as more than just a campus event. As it gears up for Season 2, the initiative looks set to expand its footprint and continue preparing young India for the leap from campus to corporate life.
