MAM
Redefining event relocation for fashion & corporates in remote realms with AVZA
Mumbai: In an era defined by technological advancements and a growing appetite for unique experiences, the realm of event hosting has witnessed a transformative shift. Nowhere is this more evident than in the fashion industry and among corporate entities seeking to make a statement through grand shows and gatherings held in remote locales.
As the demand for seamless relocation services escalates, management consultants like Vani Gehani, stand at the forefront, orchestrating the convergence of technology and logistics to streamline operations and exceed client expectations.
Indiantelevision caught up with AVZA management consultant Vani Gehani and talked about the pivotal role of technology in the digitisation era, exploring the latest innovations shaping relocation strategies, and envisioning the future landscape of event hosting in remote areas.
Edited excerpt
On technology playing a role in the digitisation era, particularly in the automation of relocation services
Technology plays a pivotal role in the digitization era, particularly in the automation of relocation services. In logistics, technology has revolutionized cargo tracking through the implementation of GPS trackers, reducing dependency on manual updates from truckers. The use of barcoding ensures precise loading of cargo, minimizing human errors that could lead to costly discrepancies. These technological advancements not only streamline relocation processes but also enhance efficiency and accuracy, crucial for ensuring smooth operations, especially in complex scenarios such as remote locations.
On the specific technological advancements that have been instrumental in streamlining relocation processes for fashion houses and big corporates organizing events in remote locations
Specific technological advancements have been instrumental in streamlining relocation processes for fashion houses and big corporates organizing events in remote locations. The deployment of WiFi cameras enables real-time monitoring of precious cargo during remote handling, mitigating the risk of careless handling. Additionally, sensors equipped with alarm systems provide immediate alerts in case of mishandling, ensuring the safety and security of high-value goods throughout the relocation process.
On the key factors that people consider when evaluating relocation service providers for hosting grand shows in remote places
When evaluating relocation service providers for hosting grand shows in remote places, key factors such as service levels often outweigh cost considerations. Word-of-mouth referrals play a significant role, as experience and expertise in handling large-scale events in challenging environments are highly valued. Relocation teams must demonstrate the ability to adapt and think on their feet to navigate unforeseen challenges effectively, earning the trust of clients seeking reliable and proactive solutions.
On the recent innovations or developments in relocation services that have significantly impacted the efficiency and effectiveness of hosting large-scale events in remote areas
Recent innovations in relocation services, such as moving exhibitions or road shows, have transformed the landscape of large-scale event hosting in remote areas. Initiatives like those undertaken by Nykaa and Zomato exemplify the growing demand for comprehensive logistics support to facilitate such ventures. These innovative approaches require sophisticated relocation strategies to ensure seamless execution and optimal outcomes for all stakeholders involved.
On foreseeing the future of relocation services evolving in the context of the fashion industry’s increasing preference for hosting events in unconventional or remote locations
The future of relocation services in the fashion industry is poised for significant evolution, driven by the increasing preference for hosting events in unconventional or remote locations. Emerging trends indicate a shift towards niche experiences and unique venue choices, offering corporates and fashion houses greater visibility and publicity opportunities. Temporary infrastructure solutions, such as temperature-controlled storage and mobile facilities, will play a crucial role in supporting these endeavours, enabling memorable and impactful events in diverse settings.
On the emerging patterns or trends are evident in the relocation strategies adopted by fashion houses and big corporates for organizing grand shows in remote locales
Emerging patterns in relocation strategies adopted by fashion houses and corporates reflect a growing emphasis on experiential events and unique venue choices. Rather than traditional venues, there is a notable trend towards exploring unconventional locations that offer distinct cultural, historical, or natural backdrops. This trend aligns with broader industry preferences for immersive experiences that captivate audiences and differentiate brands in a competitive market landscape.
On these relocation strategies aligning with broader industry trends and consumer preferences in terms of experiential events and unique venue choices
These relocation strategies align closely with broader industry trends and consumer preferences for experiential events and unique venue choices. In an era where consumers crave authenticity and memorable experiences, fashion houses and corporates are increasingly seeking out distinctive locations that offer a sense of exclusivity and novelty. By tapping into these trends, brands can create immersive brand experiences that resonate with their target audience and drive engagement and loyalty.
On the challenges and opportunities associated with organizing events in remote locations, particularly in terms of logistics, infrastructure, and local community engagement
Organising events in remote locations presents both challenges and opportunities, particularly in terms of logistics, infrastructure, and local community engagement. Cultural diversity and unique work cultures require adaptability and sensitivity from relocation teams, while issues such as labour unions, accessibility, and heritage preservation must be navigated carefully. Despite these challenges, remote locations offer opportunities for innovation and creativity, allowing brands to differentiate themselves and create memorable experiences that leave a lasting impression on attendees.
On your vision and mission for the next three years in terms of providing relocation services for fashion events and corporate gatherings in remote areas
Over the next three years, our vision and mission for providing relocation services for fashion events and corporate gatherings in remote areas revolve around innovation, creativity, and customer-centricity. We aim to continue pushing boundaries and exploring new frontiers in event hosting, offering our clients unique and unforgettable experiences that capture attention and drive brand success. By staying ahead of industry trends and leveraging cutting-edge technologies and logistical expertise, we are committed to delivering exceptional value and exceeding the expectations of our clients in every relocation endeavour.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
