MAM
Redefining event relocation for fashion & corporates in remote realms with AVZA
Mumbai: In an era defined by technological advancements and a growing appetite for unique experiences, the realm of event hosting has witnessed a transformative shift. Nowhere is this more evident than in the fashion industry and among corporate entities seeking to make a statement through grand shows and gatherings held in remote locales.
As the demand for seamless relocation services escalates, management consultants like Vani Gehani, stand at the forefront, orchestrating the convergence of technology and logistics to streamline operations and exceed client expectations.
Indiantelevision caught up with AVZA management consultant Vani Gehani and talked about the pivotal role of technology in the digitisation era, exploring the latest innovations shaping relocation strategies, and envisioning the future landscape of event hosting in remote areas.
Edited excerpt
On technology playing a role in the digitisation era, particularly in the automation of relocation services
Technology plays a pivotal role in the digitization era, particularly in the automation of relocation services. In logistics, technology has revolutionized cargo tracking through the implementation of GPS trackers, reducing dependency on manual updates from truckers. The use of barcoding ensures precise loading of cargo, minimizing human errors that could lead to costly discrepancies. These technological advancements not only streamline relocation processes but also enhance efficiency and accuracy, crucial for ensuring smooth operations, especially in complex scenarios such as remote locations.
On the specific technological advancements that have been instrumental in streamlining relocation processes for fashion houses and big corporates organizing events in remote locations
Specific technological advancements have been instrumental in streamlining relocation processes for fashion houses and big corporates organizing events in remote locations. The deployment of WiFi cameras enables real-time monitoring of precious cargo during remote handling, mitigating the risk of careless handling. Additionally, sensors equipped with alarm systems provide immediate alerts in case of mishandling, ensuring the safety and security of high-value goods throughout the relocation process.
On the key factors that people consider when evaluating relocation service providers for hosting grand shows in remote places
When evaluating relocation service providers for hosting grand shows in remote places, key factors such as service levels often outweigh cost considerations. Word-of-mouth referrals play a significant role, as experience and expertise in handling large-scale events in challenging environments are highly valued. Relocation teams must demonstrate the ability to adapt and think on their feet to navigate unforeseen challenges effectively, earning the trust of clients seeking reliable and proactive solutions.
On the recent innovations or developments in relocation services that have significantly impacted the efficiency and effectiveness of hosting large-scale events in remote areas
Recent innovations in relocation services, such as moving exhibitions or road shows, have transformed the landscape of large-scale event hosting in remote areas. Initiatives like those undertaken by Nykaa and Zomato exemplify the growing demand for comprehensive logistics support to facilitate such ventures. These innovative approaches require sophisticated relocation strategies to ensure seamless execution and optimal outcomes for all stakeholders involved.
On foreseeing the future of relocation services evolving in the context of the fashion industry’s increasing preference for hosting events in unconventional or remote locations
The future of relocation services in the fashion industry is poised for significant evolution, driven by the increasing preference for hosting events in unconventional or remote locations. Emerging trends indicate a shift towards niche experiences and unique venue choices, offering corporates and fashion houses greater visibility and publicity opportunities. Temporary infrastructure solutions, such as temperature-controlled storage and mobile facilities, will play a crucial role in supporting these endeavours, enabling memorable and impactful events in diverse settings.
On the emerging patterns or trends are evident in the relocation strategies adopted by fashion houses and big corporates for organizing grand shows in remote locales
Emerging patterns in relocation strategies adopted by fashion houses and corporates reflect a growing emphasis on experiential events and unique venue choices. Rather than traditional venues, there is a notable trend towards exploring unconventional locations that offer distinct cultural, historical, or natural backdrops. This trend aligns with broader industry preferences for immersive experiences that captivate audiences and differentiate brands in a competitive market landscape.
On these relocation strategies aligning with broader industry trends and consumer preferences in terms of experiential events and unique venue choices
These relocation strategies align closely with broader industry trends and consumer preferences for experiential events and unique venue choices. In an era where consumers crave authenticity and memorable experiences, fashion houses and corporates are increasingly seeking out distinctive locations that offer a sense of exclusivity and novelty. By tapping into these trends, brands can create immersive brand experiences that resonate with their target audience and drive engagement and loyalty.
On the challenges and opportunities associated with organizing events in remote locations, particularly in terms of logistics, infrastructure, and local community engagement
Organising events in remote locations presents both challenges and opportunities, particularly in terms of logistics, infrastructure, and local community engagement. Cultural diversity and unique work cultures require adaptability and sensitivity from relocation teams, while issues such as labour unions, accessibility, and heritage preservation must be navigated carefully. Despite these challenges, remote locations offer opportunities for innovation and creativity, allowing brands to differentiate themselves and create memorable experiences that leave a lasting impression on attendees.
On your vision and mission for the next three years in terms of providing relocation services for fashion events and corporate gatherings in remote areas
Over the next three years, our vision and mission for providing relocation services for fashion events and corporate gatherings in remote areas revolve around innovation, creativity, and customer-centricity. We aim to continue pushing boundaries and exploring new frontiers in event hosting, offering our clients unique and unforgettable experiences that capture attention and drive brand success. By staying ahead of industry trends and leveraging cutting-edge technologies and logistical expertise, we are committed to delivering exceptional value and exceeding the expectations of our clients in every relocation endeavour.
MAM
India’s financial sector spent less on TV ads in 2025 but flooded the internet
Banks, insurers and lenders cut tv ads as digital jumps, LIC and Muthoot lead tv and Axis Bank tops online
MUMBAI: India’s banking, financial services and insurance sector, one of the most prolific advertisers in the country, delivered a split verdict on media in 2025. It spent less on television, held its nerve in print, turned up the volume on radio and deluged the internet with a ferocity that left every other medium looking pedestrian. The picture that emerges from TAM AdEx’s cross-media report for the BFSI sector is of an industry in transition, still wedded to the news bulletin but increasingly seduced by the algorithm.
Television: a retreat with caveats
TV ad volumes for the BFSI sector fell 16 per cent in 2025 compared with 2024, a sharp reversal after two years of consistent growth that had pushed volumes 16 per cent above 2021 levels by 2023 and a further 7 per cent higher by 2024. Within 2025 itself, the drop was concentrated in the middle of the year: the second and third quarters saw ad volumes slide 35 per cent each against the first quarter, with a partial recovery of 13 per cent in the fourth.
The retreat did not reshuffle the deck. Life insurance retained first place among TV categories with 19 per cent of ad volumes, mortgage loans held second with 16 per cent, and the top ten categories together accounted for 82 per cent of all BFSI television advertising. The dominance of news channels was equally pronounced: news claimed 68 per cent of ad volumes, general entertainment channels a distant 14 per cent and movies 12 per cent. Together, news and GEC captured 82 per cent of the sector’s television spend. News bulletins alone took 48 per cent of programme-genre volumes, with feature films second at 12 per cent. Prime time, between 6pm and 11pm, drew 34 per cent of ad volumes, followed by afternoon at 22 per cent and morning at 20 per cent. A full 82 per cent of all ads ran between 20 and 40 seconds.
Life Insurance Corporation of India was the sector’s biggest TV spender with 11 per cent of ad volumes. Muthoot Financial Enterprises came second with 9 per cent, followed by National Payments Corporation of India at 6 per cent, Tata AIG General Insurance at 5 per cent and State Bank of India at 5 per cent. The top ten advertisers together accounted for 51 per cent of total TV volumes. Three names were new to the top ten in 2025: Tata AIG General Insurance, IIFL Finance and Tata Capital. At brand level, Muthoot Finance Loan Against Gold led with 9 per cent share, Tata AIG Health Insurance entered the top ten for the first time, and the top ten brands together contributed 35 per cent of ad volumes.
Print: the long climb continues
Print told a different story. Ad space for the BFSI sector has grown every year since 2021, rising 16 per cent in 2022, 30 per cent in 2023, 51 per cent in 2024 and 64 per cent in 2025, all measured against a 2021 baseline. Within 2025, ad space was flat in the second quarter but surged 46 per cent in the third and 33 per cent in the fourth compared with the first. Life insurance led print categories with 21 per cent of ad space, followed by mutual funds and banking services and products at 13 per cent each, and corporate financial institutes at 11 per cent. The top ten categories together took 82 per cent of print ad space. LIC led print advertisers with 6 per cent share, and the top ten together covered just 19 per cent of ad space, a reflection of how fragmented print spending remains. Three new entrants joined the top ten in 2025, with Billion Brains Garage Ventures the only exclusive presence not seen in 2024’s list. In the top ten brands, LIC dominated with a 2 per cent share, while Nippon India Mutual Fund rose to third position from fourth in 2024. English accounted for 62 per cent of print ad space, Hindi for 20 per cent. Business and finance publications took 59 per cent of the genre split. The south zone led regional spending with 33 per cent of print ad space, Bangalore topping that zone, while New Delhi and Mumbai were the leading cities nationally.
Radio: louder than ever
Radio ad volumes for the BFSI sector have climbed steadily, rising 12 per cent above 2021 levels in 2023, 36 per cent in 2024 and 45 per cent in 2025. The quarterly pattern within 2025 was volatile: a sharp drop of 43 per cent in the second quarter and 42 per cent in the third, followed by a near-full recovery in the fourth. Life insurance led radio categories with 22 per cent of volumes, banking services and products second at 14 per cent and corporate NBFCs third at 11 per cent. LIC of India held its position as the leading radio advertiser with 20 per cent of ad volumes; the top ten radio advertisers together covered 69 per cent. Muthoot Financial Enterprises led radio brands with 10 per cent share, five of the top ten brands belonged to LIC alone, and SBI Mutual Fund made a remarkable leap to fifth position from 272nd in 2024. Evening and morning time-bands together captured 84 per cent of radio ad volumes, with evenings at 44 per cent and mornings at 40 per cent. Maharashtra was the leading state for radio BFSI advertising with 18 per cent share; Maharashtra, Gujarat and Uttar Pradesh together accounted for 43 per cent.
Digital: the five-times surge
If one number defines the 2025 BFSI advertising story, it is five. Digital ad impressions for the sector multiplied fivefold between 2021 and 2025, having already doubled in 2023 and doubled again in 2024 before the 2025 leap. Within the year, impressions dipped 19 per cent in the second quarter and 12 per cent in the third before recovering 8 per cent above the first quarter by the fourth. Banking services and products led digital categories with 27 per cent of impressions, life insurance and credit cards tied at 19 per cent each, and securities and sharebroking organisations fell from first place in 2024 to fourth in 2025. Axis Bank was the runaway leader among digital advertisers with 12 per cent of impressions, followed by ICICI Bank at 9 per cent, IDFC First Bank at 7 per cent and Kotak Mahindra Bank at 6 per cent. The top ten digital advertisers covered 59 per cent of impressions, and seven of them were new entrants compared with 2024, signalling rapid churn in the digital spending hierarchy. At brand level, Axis Bank led with 9 per cent, ICICI HPCL Super Saver Credit Card vaulted to third place from 921st in 2024, and six of the top ten digital brands were new to the list. Programmatic buying accounted for 91 per cent of all digital BFSI transactions; combined with ad networks, it captured 96 per cent.
The data from TAM AdEx paints the portrait of a sector that still believes in the power of the television news bulletin to sell insurance to the masses, but increasingly knows that the next generation of borrowers, investors and cardholders is scrolling, not watching. The race is now on to reach them before the algorithm serves up someone else’s loan offer first.
