MAM
Red FM 93.5 gets jiggy with their sales pitch
MUMBAI: Talk about high impact and in your face sales pitch! This time round, it was none other than Red FM 93.5 that decided to promote its show Morning No 1 hosted by former Win 94.3 RJ Malishka in an absolutely titillating and entertaining fashion to media agencies and key clients.
Red FM on a three day promotional spree visited media agencies and clients in Mumbai along with the Amitabh Bachchan look alike accompanied by a junior artiste playing Aishwarya, surprising them with the song of the season Kajarare Kajarare… from the flick Bunty Aur Bubli and spontaneously bursting into a dance act.
The thought behind the promotion was the play on the numero uno factor – The number one song of the season can be heard on the number one morning show on radio FM hosted by the number one radio jock in Mumbai.
Post taking the media professionals by surprise, they were gifted a Red FM branded ‘Gamcha’ and a photograph of them jiving in the act.
Commenting on this unique promotional activity, Red FM CEO Abraham Thomas says, “We are the challenger brand so expect the unexpected from us. In a category wherein the rest of the programming and content is by and large the same, we have got the number one radio jock in Mumbai on the number one morning show in Mumbai. The response to Malishka from listeners and advertisers is absolutely mind blowing. Our activity received tremendous response. In fact, we have received calls from few other agencies as to why we skipped them. I guess the act was such a big success because it was refreshing, lively and and totally unexpected.”
Says Initiative Media Reena Uttam Singh, “I just loved it. We were completely surprised as we had expected a routine meeting, but this was just mind blowing! We love the new attitude of the station.”
Agrees Mindshare’s Guru Rao, “I think it was a very innovative presentation. I am sure everyone not only noticed but also enjoyed it as well.”
The activity was to ensure buzz around Red 93.5 and the promotion of Morning No 1. Agencies and clients visited were Group M, Madison,
Zee TV, Rediffusion DYR , Lodestar, Initiative Media , Starcom
Sahara One TV.
Abraham parting words were: “Watch this space for our next salvo.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
