Brands
Recode Studios files IPO draft, steps into the public market
MUMBAI: Recode Studios Limited, the homegrown beauty and cosmetics brand that caught national attention on Shark Tank India Season 2, has taken a decisive step towards its next chapter. The company has filed its Draft Red Herring Prospectus with SEBI for a proposed initial public offering on the BSE SME Exchange.
The move signals a clear shift from startup momentum to structured scale. Through the proposed IPO, Recode Studios plans to strengthen its working capital and set up a new warehouse facility, aimed at sharpening operations and building a more resilient supply chain.
With beauty and personal care increasingly driven by digital discovery, the brand also intends to step up investments in advertising, promotions and brand-building initiatives. The idea is simple: stay visible, stay relevant and stay ahead in a crowded market.
From a televised pitch to public market ambition, Recode Studios’ journey reflects a steady focus on growth backed by planning rather than hype. The IPO filing underlines the company’s emphasis on governance, transparency and long-term value creation as it prepares for life as a listed entity.
Commenting on the development, Recode Studios Limited chief financial officer Narinder Singh, said the filing marks a defining milestone for the company. He noted that the proposed IPO would help streamline operations, improve scalability and reinforce the company’s commitment to financial discipline and sustainable growth.
As it looks ahead, Recode Studios has acknowledged the role of its advisors, partners, team members and loyal customers in shaping its progress so far.
With the beauty and personal care market continuing to grow at pace in India, Recode Studios is now setting its sights on a future that blends creativity with corporate credibility, and ambition with accountability.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
