Brands
Recode Studios files IPO draft, steps into the public market
MUMBAI: Recode Studios Limited, the homegrown beauty and cosmetics brand that caught national attention on Shark Tank India Season 2, has taken a decisive step towards its next chapter. The company has filed its Draft Red Herring Prospectus with SEBI for a proposed initial public offering on the BSE SME Exchange.
The move signals a clear shift from startup momentum to structured scale. Through the proposed IPO, Recode Studios plans to strengthen its working capital and set up a new warehouse facility, aimed at sharpening operations and building a more resilient supply chain.
With beauty and personal care increasingly driven by digital discovery, the brand also intends to step up investments in advertising, promotions and brand-building initiatives. The idea is simple: stay visible, stay relevant and stay ahead in a crowded market.
From a televised pitch to public market ambition, Recode Studios’ journey reflects a steady focus on growth backed by planning rather than hype. The IPO filing underlines the company’s emphasis on governance, transparency and long-term value creation as it prepares for life as a listed entity.
Commenting on the development, Recode Studios Limited chief financial officer Narinder Singh, said the filing marks a defining milestone for the company. He noted that the proposed IPO would help streamline operations, improve scalability and reinforce the company’s commitment to financial discipline and sustainable growth.
As it looks ahead, Recode Studios has acknowledged the role of its advisors, partners, team members and loyal customers in shaping its progress so far.
With the beauty and personal care market continuing to grow at pace in India, Recode Studios is now setting its sights on a future that blends creativity with corporate credibility, and ambition with accountability.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
