MAM
Realme Announces C85 Pro: Designed for Next-Gen Smartphone Users
Pune: The realme C85 Pro is the latest addition to the realme phone portfolio, offering a compelling blend of performance, battery life, and display quality in a sleek and durable design. With a massive battery, vibrant AMOLED screen, and a capable camera setup, the C85 Pro is engineered to meet the everyday needs of modern users while delivering exceptional value.
Purchasing the realme C85 Pro is now more convenient than ever. Thanks to Bajaj Finserv Easy EMIs, you can own this feature-rich smartphone without paying the full amount upfront. With flexible repayment options, zero down payment on select models, and quick approvals, upgrading to the latest realme phones is now simple and stress-free.
Why the realme C85 Pro deserves your attention
The C85 Pro represents a significant leap forward in the mid-range smartphone segment. It combines thoughtful hardware choices with refined software to deliver a smooth and reliable user experience. From its expansive AMOLED display to its long-lasting battery and efficient processor, the realme C85 Pro is designed to handle everything from entertainment to productivity with ease.
Here’s a detailed look at why the handset stands out among realme phones and is sure to climb the sales charts once it is available for purchase in India:
Immersive AMOLED display
The display on the device is crafted to deliver vivid colours, sharp details, and fluid motion. Whether you’re streaming content, browsing social media, or gaming, the screen ensures an engaging visual experience.
● 6.8-inch AMOLED panel
● Resolution: 1080 x 2344 pixels
● Adaptive refresh rate: 60Hz to 120Hz
● Peak brightness: 4,000 nits
● Tempered glass protection
● DCI-P3 colour gamut and Always-On Display
The high screen-to-body ratio and slim bezels make the realme C85 Pro ideal for immersive viewing, while its adaptive refresh rate balances performance and power efficiency.
Reliable performance with Snapdragon 685 SoC
Under the hood, the C85 Pro is powered by the Qualcomm Snapdragon 685 chipset, ensuring smooth multitasking and responsive performance. Whether you’re switching between apps or playing games, the device handles tasks effortlessly.
● Qualcomm Snapdragon 685 SoC
● Octa-core CPU (4x 2.8 GHz Cortex-A73 + 4x 1.9 GHz Cortex-A53)
● Adreno 610 GPU
● Up to 24GB Dynamic RAM
● Up to 256GB internal storage
● Runs on Android 15 with realme UI 6
The software experience is clean and intuitive, with realme UI 6 offering customisation options and smart features that enhance usability across all realme phones.
Capable camera system
The realme C85 Pro is equipped with a versatile camera setup that captures crisp and detailed images in various lighting conditions. Whether you’re snapping portraits or recording videos, the camera delivers consistent results.
● Rear camera: 50MP primary sensor
● Front camera: 8MP selfie shooter
● Video recording (rear): 1080p at 30fps
● AI enhancements for scene detection and portrait mode
The camera app includes features like portrait, panorama, and night mode, making theC85 Pro a reliable companion for casual photography and social media content creation.
Massive battery and fast charging support
One of the standout features of the realme C85 Pro is its enormous battery capacity. Designed for users who are always on the move, the phone offers extended usage without frequent recharging.
● 7,000 mAh Titan battery
● 45 W wired fast charging
● OTG reverse charging support
● Estimated battery life: 2+ days on moderate use
Smart power management ensures that the handset remains efficient, even during heavy usage, making it one of the most dependable realme phones in terms of battery endurance.
Security and connectivity
The C85 Pro includes essential security features and modern connectivity standards to keep you protected and always connected.
● Dual SIM support
● Wi-Fi 5 and Bluetooth 5.0
● USB Type-C port
● GPS, GLONASS, BeiDou, Galileo support
These features ensure that the realme C85 Pro keeps up with your lifestyle, whether you’re working remotely, travelling, or staying connected with loved ones.
Pricing and availability
The C85 Pro is positioned as a value-packed mid-range smartphone, offering premium features at an accessible price point. It is available in two storage variants and comes in stylish colour options.
● 8GB RAM + 128GB Storage: Rs. 22,100*
● 8GB RAM + 256GB Storage: Rs. 24,100*
● Available colours: Parrot Purple, Peacock Green
Disclaimer: Prices are subject to change. Please visit a Bajaj Finserv partner store for the latest pricing and offers once the device is available for purchase.
To plan your purchase wisely, use the Maha Bachat Savings Calculator to explore EMI options, down payments, and total savings. This tool helps you make informed decisions while buying big-ticket items.
Why buy from Bajaj Finserv partner stores
You can visit any of the 1.5 lakh+ Bajaj Finserv partner stores located across 4,000+ cities in India. Thus, purchasing the realme C85 Pro is both convenient and affordable.
● Easy EMIs: Break the cost into manageable monthly payments
● Zero down payment: Available on select realme phones
● Maha Bachat Savings Calculator: Maximise your savings with combined offers
● Flexible tenures: Choose from 3 to 60 months to repay the amount
● Quick approval: Minimal paperwork and instant loan approval
These benefits make Bajaj Finserv partner stores the ideal destination for buying the latest realme phones, including the feature-rich realme C85 Pro.
Bajaj Finance Limited
Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings.
To know more, visit www.bajajfinserv.in.
MAM
How beverage brands are rethinking marketing strategies for weather-led demand
SLMG Beverages Private Limited joint managing director Paritosh Ladhani.
MUMBAI: As Sun climbs up the hemisphere, summer has clearly arrived in India. On 7th March 2026 Delhi registered a maximum temperature of 35.7 degrees Celsius which is the highest reading logged for the first week of March in the last 50 years. Climate Change has been prolonging summers by causing earlier spring warming, delayed autumn cooling, and more frequent, intense heatwaves that persist for much longer periods.
In an endeavor to stay ahead of the curve, Beverage Brands are shifting from fixed seasonal marketing tactics to weather responsive strategies backed by data-driven insights, flexible campaigns, and diversified portfolios to capitalize on unruly temperature spike. In 2025, India’s beverage market experienced a massive, heat-triggered surge with carbonated drinks and ice cream volumes spiking 20–25 per cent in the March quarter itself on the back of hottest February in 125 years.
Clearly campaign timelines are being advanced to reap the seasonal shift in line with the jumping mercury. In the Indian context where Cricket is nothing short of religion, big ticket tournaments like T20 World Cup, Indian Premier League, ICC Champions Trophy provide plethora of opportunities to calibrate marketing campaign designs and associated business strategies to associate refreshment with community viewing both outdoor and indoors. A new trend that has taken the world by storm is that of booking the theatres for bonhomie viewing. It has also opened avenues for joint marketing initiatives by the Multiplex and Beverage Brands.
Price disrupting small potions and value packs tend to drive significantly higher volumes owing to volumetric flexibility and affordability to the consumers. Ramping up of cold supply chains for transit and at point of sales (POS) are strategic business imperatives that again define success of beverage brands.
In the era of AI and Big Data it is easy to track and calibrate messaging based on daily or weekly weather changes. Geo-targeted digital advertisement campaigns are also being run during heatwaves to make the business and marketing imperative very contextual. These pre-emptive strategies fueled by real time data and technology immensely help beverage brands to adjust supplies to the areas that are likely to generate more demand.
Novelty brings premium to the FMCG Sector and Beverage Brands are no exception. Newer SKUs build up excitement in consumers besides imparting the scope of frequent revitalization of brand marketing campaigns. Ensuring continuum of supply chain across material suppliers, logistics providers, distributors/wholesalers, and retailers become a strategic business strategy imperative for beverage brands during peak season.
Carbonated drinks among other beverages including packaged mineral water sell like hotcakes in summers, a period where holiday season gives big impetus to sales volumes. Tying up with air carriers railways, amusement parks, malls, convention centers for inclusion in the onboard beverage deck also holds a big window of opportunity for brands.
Limited period diversification into special summer categories entailing juices and functional beverages to capture the broader hydration market is also a business cum marketing imperative that beverage brands eye on. This also brings to fore the responsible side of the brand placing the compass on wellness of consumers.
Seasons are cyclic, hence summers are inevitable. Further, due to anthropogenic climate change, summers surely have been staging prolonged appearance that keep bringing beverage brands on to their drawing boards frequently for strategizing business and marketing campaigns that are agile, refreshment-focused, visually dominant in retail, affordable, and optimally promoted through seasonal campaigns in above and below the line media.
