MAM
Realm Media appoints Ankur Bose as president
MUMBAI: Realm Media, a 360 degree media agency, has appointed Ankur Bose as the president.
Bose will spearhead Realm Media‘s transition to a full service media, communication and entertainment content company by 2013.
Bose‘s last stint was at Cheil Worldwide as vice president – Southwest Asia where he was responsible for Activation, Retail, OOH Media, Digital, Advertising for Non-Samsung Accounts and new business acquisition.
He will mentor and work with teams to help Realm in setting up and training the existing team to deliver on his core expertise areas of consumer activation, shopper marketing, events and promotions and rural marketing.
He will lead the agency and will also work towards creating tie-ups and associations for Realm. He will also be a spokesperson for the company.
One of his primary responsibilities will be to generate new business for the company in all of the above areas and ensure that Realm is able to increase its client foot print manifold.
Indraksh Media & Realm Media founder and group CEO Yuvraj Agarwal said, “We are certain, with Ankur‘s varied skill-set and experience of leading large agency operations, our goals will be met sooner. In a little over two years, Indraksh has floated 4 operational entities. Realm Media, Realm Retail – top end retail brand identity design and execution company, Realm Digital – an end to end digital media solutions company and EMM India – a JV with UK based EMM International to offer media management/media audit to blue chip clients nationally.”
Bose said, “Realm‘s progressive thinking, aggressive approach and Yuvraj‘s clarity in vision towards creating a Media Conglomerate is what convinced me to be part of this group. I will focus in growing Realm Media as a 360 degree media agency and with time convert it into a full service advertising agency.”
Prior to joining Cheil, Bose had also worked with Lowe Lintas, Ogilvy and Linterland.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
